Germany, Spain, Portugal, Bordeaux, the Rhne, South Africa - they've all pumped their money into generic advertising, but does it work? Tom Bruce-Gardyne looks at what an ad without a branded product can hope to achieve
Read more...As the wine supply chain undergoes major change, Jo Burzynska sees how the businesses involved are shaping up as wine is shipped out
Read more...You've slaved over the vines, sweated in the winery, argued over the label and persuaded your UK agent to take 10,000 cases. All great, but meaningless if the notoriously fickle UK consumer walks on by in the supermarket or off-licence. How do they know that your wine is the one they want to drink with their dinner tonight? Josie Butchart talks to a few experts in the art of advertising
Read more...As Hungary prepares to join the EU in the spring of 2004, Robin Young and Jack Hibberd look at the possible effects of EU entry on the country's wine industry and examine the performance of Hungarian wine in the UK
Read more...Can wine books ever capture the imagination of the TV generation?Josie Butchart looks at old favouritesand checks out young hopefuls
Read more...It's not all about Icewine north of the United States, and much Canadian output is certainly worthy of note. Joanne Simon made the trip; this is what she found
Read more...Vin & Sprit produces what it claims is the world's third-bestselling premium spirit and the number-one premium vodka. Harpers City columnist Ron Emler talks to V&S chairman and IWSC president Claes Dahlbck
Read more...The recent change on the malt whisky leadership board has raised some interesting questions. Tom Bruce-Gardyne delves a little deeper
Read more...The choice of Matthew Jukes as IWSC Communicator of the Year may raise a few eyebrows among the experts, but as Barbera Scalera reports, his no-nonsense approach and huge media success have helped communicate wine to millions
Read more...Following the decline in demand for Cognac from the early 90's onwards and a difficult decade of cutbacks in production, more positive developments and more successful brands are emerging, along with renewed confidence and ambitious targets. Giles Fallowfield reports.
Read more...Over the past few years there's been a world of change in the corporate wine market. John Stimpfig investigates whether it's all for the better
Read more...The drinks industry - where has it been, who are the top performers and where is it going? Matt Guarente and Rob Griffin ask the Square Mile's top equity analysts to crystallise their thoughts
Read more...Uruguay produces wine on a much smaller scale than its larger neighbours in South America. But as Christian Davis discovers, it is fighting bravely to make itself heard
Read more...The Falklands, football, Evita, tango, gauchos... Everyone knows something about Argentina, but how many people know about its wines? Many more soon will, if Wines of Argentina's latest campaign is successful. Christian Davis reports
Read more...The explosion of the style bar market is turning Brits into a nation of Martini-lovers who can tell their Absolut from their Zubrowka, their Bombay from their Plymouth. And as the drinks companies make long-term investments in training, the cocktail trend looks set to go from strength to strength. Julie Sheppard reports
Read more...Latest industry figures confirm that branded wines are driving major sales growth in the UK off-trade. So, with the Old World preparing to take the New World on at its own game, the branded sector itself looks set for considerable expansion. James Aufenast considers the implications for the market and for the consumer
Read more...The way a bottle is packaged has never been more important, but increasingly discerning consumers are looking for clarity and simplicity rather than gimmicks. Christian Davis talks to some of the UK's top designers to get the latest in bottle ideas and inspirations
Read more...Increased use of screwcap closures has highlighted the problems of reduction in wines. But is reductive winemaking always a bad thing? Jamie Goode explains both sides of this complex topic and argues that more research could paint a different picture of terroir-driven wines
Read more...Vctor Redondo Sierra's vision is to create the first appellation to span two countries, from Spain's DO Ribera del Duero to the DOC Douro in Portugal. Here, the president of ARCO-Bodegas Unidas talks to Joanne Simon about his problems with the DO system and how he plans to turn the company into one of the world's top ten producers
Read more...Apart from the Albarios of Ras Baixas, few wines from Galicia have made any impact on the UK market. Jack Hibberd travels to a verdant corner of Spain to take a look at its most famous export and see what else is on offer
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