The corporate world is very fond of quoting an old adage: “Commerce hates noise.” Yet vodka brands cannot hide from the upheaval caused by Ukraine, rising inflation and post-pandemic behavioural shifts. With the political, economic, and social environment in a state of realignment, spirit brands have been presented with a unique set of opportunities, and threats, in 2022.
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From today (25 April) a limited-edition Ukrainian-themed Stoli vodka is available in the UK, with proceeds going to World Central Kitchen (WCK), a non-profit organisation that is providing thousands of fresh nutritious meals daily to refugees fleeing Ukraine or displaced within it.
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Emporia, a spirits importer, is teaming up with several bars across the UK to serve cocktails with the Ukrainian Vodka ‘Staritsky Levitsky, Private Cellar’.
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Due to the Ukraine crisis, the Stoli Group will no longer sell its vodka under the Stolichnaya name.
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Following the Russian invasion of Ukraine, there have been calls to boycott Russian brands with the country’s most famous commodity, vodka, on the radar of UK retailers.
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With the on-trade revving its engine post-lockdown, Aleesha Hansel delves into the bar world to find out where this enduringly popular spirit is heading next
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Pernod Ricard’s flagship vodka brand, Absolut, has launched its latest limited-edition bottle made of 60% recycled glass, making it the brand’s most sustainable glass bottle to date.
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Pernod Ricard’s flagship vodka brand, Absolut, will be rolling out its prototype “paper” bottle from today (25 January), initially in both the UK and Sweden.
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Halewood Wines & Spirits, which is to rebrand as Halewood Artisanal Spirits, has opened a new vodka distillery in the Russian city of St Petersburg.
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Speciality Brands has signed a deal as the exclusive UK distributor for vodka brand Beluga.
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After years of forecasting and speculation, gin is poised to finally push ahead of vodka as the UK’s biggest spirits category in 2020, with flavoured variants pushing the category to ever greater heights.
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British cocktail lovers are afraid to experiment with new flavours, research has revealed.
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Vodka has long had an image problem, says Nate Brown, but a new exploration of its natural flavours is helping consumers better understand the spirit
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Global alcohol consumption fell back by 1.6% in 2018, according to new data from the IWSR, with some 27.6 billion nine-litre cases being consumed.
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Premium vodka Grey Goose has launched a “pioneering” sub-zero draught tap system it claims puts it at the “forefront of innovation” within the drinks business.
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Żubrówka Biała, the best-selling premium vodka in Poland and one of the fastest-growing vodka brands in Europe, has revealed plans to launch in the UK.
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Mixology maestro Tony Conigliaro is releasing his first ever spirit brand, bottling the recipes he has used in serves across his bars for over a decade.
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Vodka may have been eclipsed in recent years by the gin boom. But Britain’s bartenders are rediscovering its charms.
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Halewood Wines & Spirits has signed a deal as the exclusive distributor of premium Russian vodka brand Beluga in the UK and Republic of Ireland.
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A London distiller is gunning for the global drinks giants with the launch of a new duo of affordable craft spirits aimed at the pub trade.
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