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Alcohol strategy consultation to launch this week

Published:  26 November, 2012

The government is set to launch the alcohol strategy consultation this Wednesday, which will consider at what level the minimum unit price should be set.

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Blavod enjoys a 23% UK sales uplift

Published:  01 November, 2012

Drinks distributor and manufacturer Blavod has grown its UK sales by 23% and has a new focus following its £1.2 million refinancing deal.

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Absolut revamps Drinkspiration app

Published:  25 October, 2012

Pernod Ricard-owned vodka brand Absolut has revamped its Drinkspiration iPhone app to provide personalised drink recommendations and fresh cocktail ideas for the new iPhone 5.

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Spirits shoppers ignore ingredient claims, says research

Published:  24 October, 2012

Drinkers aren't influenced by ingredient claims when it comes to buying spirits, says new research.

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Smirnoff vodka gets £7m nightlife boost

Published:  03 October, 2012

Diageo has announced a £7 million marketing boost for its Smirnoff vodka brand.

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Smirnoff launches World's Best Drinks campaign

Published:  01 October, 2012

Smirnoff has launched multimedia campaign World's Best Drinks, in a bid to inspire consumers to experience new tastes across the vodka category.

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FSA issues warning on Czech spirits

Published:  19 September, 2012

The Food Standards Agency is advising travellers to or from the Czech Republic to avoid drinking locally-produced hard spirits following a spate of alcohol-related deaths.

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Halewood launches Jellus flavoured vodka range

Published:  28 August, 2012

Halewood International has expanded its spirits portfolio with the launch of the Jellus flavoured vodka range.

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Stolichnaya celebrates 50th anniversary with new flavours

Published:  24 August, 2012

Maxxium-distributed Stolichnaya premium vodka has launched new flavours Stoli Hot and Stoli Sticki to celebrate the 50th anniversary of its first flavoured vodkas.

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Pernod Ricard's festive marketing plans revealed

Published:  17 August, 2012

In part two of Harpers' report on Pernod Ricard UK's festive plans for 2012, we take a look at what the drinks giant will be doing to promote its leading brands this Christmas.

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Premium is the buzzword this Christmas, says Pernod Ricard UK

Published:  16 August, 2012

The biggest money-spinning opportunity this Christmas is wines in the £6.50 to £8.50 price bracket and spirits costing £14 to £21.

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Campari 'cautiously optimistic' as profits grow

Published:  03 August, 2012

Gruppo Campari's net profits have grown by 3.5% to €77.9 million, as sales have grown 5% in the half year to June 30.

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Marblehead adds Davna Bizon vodka to range

Published:  02 August, 2012

Marblehead Brand Development has launched Davna Bizon as part of its new range of premium vodka brands.

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Ooberstock adds spirit range and plans further expansion

Published:  27 July, 2012

Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.

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First Drinks adds Reyka

Published:  06 July, 2012

As the popularity of premium Vodka shows no signs of abating, First Drinks has expanded its portfolio to add William Grant & Sons-owned premium Icelandic vodka Reyka (rrp£25) to sit alongside Green Mark and ?ubr?wka.

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First Drinks overhauls ?ubrówka vodka

Published:  03 July, 2012

First Drinks has unveiled a brand new positioning and marketing campaign for ?ubrówka vodka.

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First Drinks launches £2 million Green Mark vodka campaign

Published:  14 May, 2012

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

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Snow Queen vodka given revamp

Published:  29 February, 2012

The super premium organic vodka from Kazakhstan,  Snow Queen, has introduced a new design to its 70cl, to give greater shelf impact.

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New vodka brands for First Drinks

Published:  30 January, 2012

First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.

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Coma-inducing fake vodka could have reached the on-trade

Published:  24 November, 2011

A harmful, illegal brand of vodka that has been seized in retailers throughout the UK, may have also reached pubs and clubs, according to The Food Standards Agency.

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