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Seeing RED at Belvedere

Published:  28 September, 2011

On a charitable slant, Belvedere super premium vodka has launched Belvedere Red (rrp £34.49) in partnership with (RED) to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria.

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DQ Vodka - make mine a mini

Published:  28 September, 2011

Following the re-launch of Spirit Cartel's DQ Vodka it is now been released in mini form.

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Russian Standard vodka moves to Whyte & Mackay

Published:  19 September, 2011

Whyte & Mackay has taken over the distribution of Russian Standard vodka from First Drinks Brands.
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Absolut adds 'Mango' to flavoured vodka range

Published:  27 July, 2011

Pernod Ricard owned Absolut, has added Absolut Mango to its flavoured vodka portfolio.

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Dan Aykroyd's Crystal Head Vodka launched to UK market

Published:  21 June, 2011

Hollywood actor Dan Aykroyd and artist John Alexander have launched their premium Crystal Head Vodka in the UK.

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Absolut Vodka launches cocktail iPad application

Published:  08 June, 2011

Absolut Vodka has launched the Drinkspiration Home Edition - a comprehensive cocktail application for the iPad that can be downloaded for free from iTunes.

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WSTA expands to take on gin and vodka role

Published:  16 December, 2010

The Wine and Spirit Trade Association is expanding its role in the spirits sector following the decision to cease operations of the Gin and Vodka Association.

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Dedianko scores Belvedere dream job

Published:  15 December, 2010

New York bartender Allison Dedianko has landed the role of global brand ambassador for Belvedere vodka after beating seven finalists from around the globe in the Dream Job competition.

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Second wave of Absolut vodka TV ads

Published:  14 September, 2010
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Police uncover illicit vodka plant near Bristol

Published:  27 August, 2010

Police have discovered an illicit alcohol still near Bristol, and believe fraudsters were producing fake vodka and selling it under the Chekov Imperial and Chundoff Russian brands.

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Russian Standard Vodka launches on-pack promotion

Published:  05 August, 2010

Russian Standard Vodka has announced the launch of an on-pack promotion giving consumers the chance to win free tickets to music gigs.

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New Taste - a vodka, a rum and a Rioja

Published:  29 July, 2010

What happens when vodka companies run out of ideas for flavours - will they jump on the bandwagon like crisps and start producing the likes of fish and chip or hoisin duck flavours? We'll have to wait and see if that quirky initiative ever sees the light of day. In the meantime, Diageo GB is rolling out a new variant for its popular flavoured vodka range - Smirnoff Blueberry (rrp £14.79) in a bid to fuel further growth of the category. So far, so good - according to Diageo its Bristol trial saw "outstanding" results. Smirnoff Blueberry is promoted to be served with lemonade, making it easy for consumers to create a long, mixed spirit drink at home.

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Intercontinental Brands permitted to use Vodkat name

Published:  08 February, 2010

InterContinental Brands has been permitted by the High Court to continue using the Vodkat name, despite losing a legal battle against Diageo.

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VK Vodka clinches Threshers and Sainsbury's deals

Published:  28 July, 2009

Ready to drink vodka brand VK Vodka Kick has secured deals with Threshers and Sainsburys to stock four of its flavoured vodkas.

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Vitamin vodka maker on export trail

Published:  03 June, 2009

An American producer of vodkas containing extra vitamins and legal stimulants is planning an assault on export markets after securing investment from a New York private equity firm.

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Vodka heads past £2 billion

Published:  01 May, 2009

The UK's annual vodka sales are likely to reach the £2 billion mark according to a new Mintel report.

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Vodka goes Vanilla with Walders

Published:  27 April, 2009

Liqueur producer Walders is preparing to release a new vodka and vanilla drink for the category.

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Vodka-based drink is banned

Published:  16 April, 2009

A vodka-based test-tube drink has been removed from sale across the UK because it encourages irresponsible consumption.

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Test-tube vodka axed

Published:  16 April, 2009

A vodka-based test-tube drink is to be removed from shelves across the UK after its producers were accused by a powerful complaints panel of promoting irresponsible drinking and linking the drink to sexual success among youth.

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UK rollout for flavoured Smirnoff and Baileys

Published:  02 March, 2009

Diageo is rolling out two new flavoured Smirnoff vodkas and a coffee-flavoured version of Baileys in the UK, after successful test markets.

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