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Diageo launches Smirnoff Gold vodka with £4.5m campaign

Published:  19 August, 2013

Diageo is adding a bit of affordable bling to the UK vodka category with the launch of Smirnoff Gold, backed by a £4.5-million marketing campaign.

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Absolut Flavoured vodka range gets a facelift

Published:  09 August, 2013

Absolut's Flavoured vodka range has been redesigned and will be rolled out across the UK throughout August starting with Absolut pear and raspberry flavours with other varieties introduced later in the year and into 2014.

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Russian vodka dumped in protest over Putin anti-gay laws

Published:  06 August, 2013

Gay rights activists have sparked a global protest which began last week calling for the international boycott of Russian vodka.

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Absolut launches price-marked packs for indies

Published:  22 July, 2013

Pernod Ricard-owned Absolut vodka is releasing a £13.49 price-marked 50cl bottle aimed at driving sales in the independent off-trade.

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Maxxium UK adds Snow Leopard vodka to portfolio

Published:  05 July, 2013

Maxxium UK has added luxury vodka Snow Leopard to its portfolio of brands with immediate effect.

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Mamont Vodka hosts cocktail competition

Published:  03 July, 2013

New Siberian vodka brand, Mamont Vodka, hosted the EVEREST 60 Challenge last month to develop a...

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Stolichnaya appoints first UK brand ambassador

Published:  25 June, 2013

Stolichnaya vodka has announced the appointment of its first UK brand ambassador, mixologist Matthew...

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Smirnoff vodka launches TV ad campaign

Published:  08 April, 2013

Smirnoff will return to our TV screens this month with the second round of its Nocturnal Awakening ad campaign.

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Quintessentially Vodka introduced to UK market

Published:  18 March, 2013

A new ultra-premium British-made vodka has just been launched into the UK market by luxury lifestyle group...

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Diageo announces plans to roll out Smirnoff Espresso vodka

Published:  18 March, 2013

Diageo has announced it will launch Espresso Smirnoff vodka from April. The flavour extension is to be available through...

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Mark Douglas Hill launches British vodka Element 29

Published:  26 February, 2013

Food and drink writer Mark Douglas Hill is to launch a British vodka in a refillable package.

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Whisky and vodka see double-digit price hike

Published:  12 February, 2013

Spirit prices have rebounded sharply after the Christmas sales, with whisky and vodka showing a double-digit...

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Chase vodka calls for end to 'fake distilleries'

Published:  14 December, 2012

Chase Vodka founder William Chase has accused large and smaller distilleries of passing off mass-produced spirits as...

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Counterfeit distilling and bottling plant seized in Liverpool

Published:  05 December, 2012

An illegal distilling and bottling plant set up to produce branded counterfeit spirits and wine has been seized by Trading Standards officers and Merseyside Police in Liverpool.

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Belvedere: UK premium vodka market 'very dynamic'

Published:  30 November, 2012

Belvedere president Charles Gibb says the UK vodka market is "very dynamic" and fast-growing and that it wants to be at the forefront of driving awareness of premium products.

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Drive to restore British gin to 'former glory'

Published:  29 November, 2012

The former founder of Tyrrells crisps is rolling out a British gin in the wake of new figures that show an annual 11.6% increase in gin sales.

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Alcohol strategy consultation to launch this week

Published:  26 November, 2012

The government is set to launch the alcohol strategy consultation this Wednesday, which will consider at what level the minimum unit price should be set.

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Blavod enjoys a 23% UK sales uplift

Published:  01 November, 2012

Drinks distributor and manufacturer Blavod has grown its UK sales by 23% and has a new focus following its £1.2 million refinancing deal.

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Absolut revamps Drinkspiration app

Published:  25 October, 2012

Pernod Ricard-owned vodka brand Absolut has revamped its Drinkspiration iPhone app to provide personalised drink recommendations and fresh cocktail ideas for the new iPhone 5.

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Spirits shoppers ignore ingredient claims, says research

Published:  24 October, 2012

Drinkers aren't influenced by ingredient claims when it comes to buying spirits, says new research.

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