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SWA publishes revised industry marketing code

Published:  30 July, 2020

The Scotch Whisky Association (SWA) has published the fourth edition of its Code of Practice for the Responsible Marketing and Promotion of Scotch Whisky.

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SWA calls on whisky fans to urge government to ‘call time on tariffs’

Published:  20 July, 2020

The Scotch Whisky Association (SWA) has launched a campaign urging whisky lovers to write to their MPs underlining the damage that US tariffs are causing to the Scotch whisky industry and asking them to “urge the government to call time on tariffs”. 

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SWA reiterates urgency of resolving transatlantic trade dispute as US tariff remains

Published:  17 February, 2020

The Scottish Whisky Association (SWA) has called on the EU, US and UK to "redouble their efforts" to resolve transatlantic trade disputes quickly to enable Scotch and American whiskies to revert to tariff-free trading.

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Council gives green light for Moffat’s first legal Scotch whisky distillery

Published:  30 January, 2020

Dumfries & Galloway Council has approved plans for a single malt whisky distillery to be built in Moffat, marking the town’s first legal Scotch distillery.

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Harvey Nichols adds single barrel English whisky

Published:  03 January, 2020

Harvey Nichols has expanded its own label spirits portfolio with a peated Burgundy cask single barrel English whisky.

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Diageo launches ‘AI selector’ to help people find their perfect single malt

Published:  28 November, 2019

Diageo has launched a digital experience that uses Artificial Intelligence (AI) and Machine Learning (ML) technologies in a bid to help people to find their perfect single malt Scotch whisky based on their preferences for certain flavours.

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Johnson urges Trump to lift tariffs on Scotch

Published:  06 November, 2019

UK Prime Minister Boris Johnson has urged US President Donald Trump to lift tariffs on Scotch whisky.

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Glen Moray responds to mixologist demand for single malt mixer

Published:  25 October, 2019

Glen Moray has responded to mixologist demand for single malt cocktail mixers with a new range of ‘bitters’.

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Rising to the occasion

Published:  23 September, 2019

Global challenges remain but malts and modern brands have given whisky producers a new spirit of quiet confidence, says Tom Bruce-Gardyne

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Scottish government calls for post-Brexit protections for whisky

Published:  01 August, 2019

Scotch whisky must retain its current protected status if the UK leaves the EU without a deal, Fergus Ewing, the Scottish government’s secretary for the rural economy, has said.

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SWA blasts Bladnoch for sexist marketing campaign

Published:  23 July, 2019

Bladnoch Distillery has been reprimanded by the Scotch Whisky Association (SWA) for the sexist marketing of its True Scot brand.

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The GlenAllachie highlights wood aging in new signature range

Published:  05 July, 2019

The GlenAllachie Distillery is extending its range of whiskies to include a number of limited edition expressions that highlight the wood management expertise of master distiller, Billy Walker.

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Scotch Whisky tourism hits record high

Published:  21 June, 2019

Over 2 million tourists visited Scotch Whisky distilleries in 2018, a record number.

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English and Welsh whisky soaring

Published:  14 June, 2019

English and Welsh whisky makers are struggling to keep up with demand thanks to “enormous interest” from spirits drinkers, according to the WSTA.

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Johnnie Walker master blender awarded OBE

Published:  10 June, 2019

Dr Jim Beveridge, Johnnie Walker’s master blender, has been awarded an OBE for his outstanding service to the Scotch whisky industry.

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SWA secures trademark for Scotch in South Korea

Published:  07 May, 2019

Scotland’s national drink has secured enhanced legal protection in South Korea after the Scotch Whisky Association’s (SWA) application to register “Scotch Whisky” as a Certification Trademark was successful.

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SWA doubles support to projects combatting alcohol misuse

Published:  05 April, 2019

The Scotch Whisky Association (SWA) has announced it will to double its support to projects that work to combat alcohol misuse to £1 million

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Food and drink exports growth slows to crawl but gin and whisky fly the flag

Published:  25 March, 2019

Overall UK food and drinks exports slowed to a crawl in 2018, but gin and whisky continued to fly the flag – each growing in both value and volume.

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Edrington sells Cutty Sark to La Martiniquaise-Bardinet

Published:  28 November, 2018

Edrington has sold its Cutty Sark Scotch Whisky brand to La Martiniquaise-Bardinet for an undisclosed sum.

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Haig Club aims to shatter whisky myths with new push

Published:  23 October, 2018

Diageo’s Haig Club aims to shatter whisky drinking myths in a new print ad campaign featuring David Beckham.

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