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Maker's Mark brings pop-up bar to London

Published:  03 May, 2012

Maker's + The Machine - a pop-up human-powered vending machine - is to make an appearance for two days this week outside Waitrose in London's Canary Wharf.

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Diageo Reserve Brands adds to Johnnie Walker range

Published:  01 May, 2012

Diageo Reserve Brands has launched two new additions to the core global Johnnie Walker range, in order to tap into the growing consumer trend of trading up to premium whisky blends.

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Berry Bros & Rudd launches Titanic malt whisky

Published:  11 April, 2012

Berry Bros. & Rudd has released a limited edition single cask malt whisky to commemorate the centenary of the sinking of RMS Titanic.

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Auchentoshan launches exclusive travel sector range

Published:  06 March, 2012

Auchentoshan is to launch an exclusive range for the travel retail sector, consisting of four core permanent expressions, plus two limited editions released each year.

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Glenfiddich revamps 21 Year Old Gran Reserva

Published:  05 March, 2012

Glenfiddich has unveiled new packaging for its 21 Year Old Gran Reserva, to reflect its quality and provenance.

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Wemyss launches range of regional malts

Published:  17 February, 2012

Wemyss Malts has launched four single cask malt whiskies, as a celebration of the contrasting appeals of the different Scotch whisky regions.

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Whisky auction raises £44,000 for charity

Published:  13 February, 2012

An auction of one of Glenfiddich's rarest-ever whiskies has raised £44,000 for a charity supporting wounded servicemen.

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A bid for Dalmore Zenith

Published:  10 February, 2012

The latest release from the Dalmore distillery, is the Dalmore Zenith.

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Highland Park releases Thor whisky

Published:  03 February, 2012

Highland Park has released Thor, a 16 year-old single malt whisky, and the first from its four-strong Valhalla collection.

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Glenfiddich releases rare malt to auction

Published:  03 February, 2012

Glenfiddich is to auction of one of its rarest-ever whiskies, the Glenfiddich Janet Sheed Roberts Reserve.

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Glenmorangie adds Artein to its Private Edition range

Published:  31 January, 2012

Artein is the third release from Glenmorangie's Private Edition range made from a combination of 15 and 21 year old single malts, extra matured in Super Tuscan wine casks.

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Morrison Bowmore Distillers appoints Rachel Barrie as master blender

Published:  11 January, 2012

Morrison Bowmore Distillers (MBD), producers of Auchentoshan, Bowmore and Glen Garioch Single Malt Scotch Whiskies, has appointed Rachel Barrie as master blender.

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Reserve Brands Group launches off-trade gifting range

Published:  28 November, 2011

Reserve Brands Group, the division of Diageo dedicated to growing the premium spirits category, has launched a range of off-trade gifting options.

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Bowmore partners Savile Row tailor to create bespoke Christmas gift

Published:  24 November, 2011

Bowmore, the first Islay Single Malt whisky has collaborated with Savile Row tailor, Malcolm Plews to create a bespoke tailoring session as a Christmas gift.

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Chivas Regal to target London city males in festive campaign

Published:  22 November, 2011

Pernod Ricard is to target 25-34 year old males at high-footfall London sites, in a festive marketing campaign for its brand, Chivas Regal.

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Red Stag ramps up party night sponsorship

Published:  11 November, 2011

Red Stag by Jim Beam is aiming to increase brand awareness among its target audience in the run up to Christmas through sponsoring a series of cult party nights.

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Major TV ad campaign for Bell's

Published:  11 November, 2011

Diageo GB is aiming to maximise the relevance of Bell's blended scotch whisky to its target audience through a new heavyweight marketing campaign.

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Diageo launches £1.35m campaign to re-invigorate Bell's

Published:  11 November, 2011

Diageo GB is to re-invigorate and re-position Bell's blended scotch whisky through a new £1.35m TV ad campaign, to help grow the category.

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Balblair launches 2001 vintage and new whisky centre

Published:  07 November, 2011

Single malt Scotch whisky Balblair is celebrating the launch of its latest vintage with the opening of a new visitor centre.

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Le Bon Vin to distribute Sullivans Cove whiskies

Published:  30 September, 2011

Sheffield based wine merchant Le Bon Vin, is to distribute Tasmania Distilleries, Sullivans Cove whiskies in the UK.

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