Vodka's wild ride
Published: 29 June, 2022
The corporate world is very fond of quoting an old adage: “Commerce hates noise.” Yet vodka brands cannot hide from the upheaval caused by Ukraine, rising inflation and post-pandemic behavioural shifts. With the political, economic, and social environment in a state of realignment, spirit brands have been presented with a unique set of opportunities, and threats, in 2022.
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Registered in England No. 6646125. VAT No. 938 4452 95
