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Jägermeister rolls out £2.7 million Christmas TV campaign
Monday November 23 will see the premiere of a new TV advert from Mast-Jägermeister, as part of the most expensive promotional campaign the company has yet run.
Read more...Monday November 23 will see the premiere of a new TV advert from Mast-Jägermeister, as part of the most expensive promotional campaign the company has yet run.
Read more...The drinks sector is still in growth at the UK's major multiples, against a background of both declining overall sales and significant price deflation, according to figures released this week.
Read more...Cotswolds Dry Gin has expanded its distribution through listings in selected Oddbins stores.
Read more...Enotria has announced the appointment of Dirceu Vianna Junior MW as wine director.
Read more...New Generation Wines and McKinley Vintners are to merge from January 1, 2016, Harpers has learned.
Read more...New Government legislation to end alcohol tax fraud could lead to thousands of job losses, a leading insolvency lawyer has warned.
Read more...Drinks by the Dram has extended its range of spirit-filled advent calendars as it returns for a fourth year.
Read more...By 2020, the global spirits market will climb above 3.2 billion nine-litre cases, the IWSR predicted today.
Read more...On-trade distributor Bibendum has partnered with The View from The Shard to offer consumers an innovative tasting experience.
Read more...The McCormick Distilling Company, based in Kansas City, has acquired Broker's London Dry Gin for an undisclosed sum.
Read more...Treasury Wine Estates is to invest in building its smaller regional brands, chief executive Michael Clarke told shareholders at the company's AGM in Adelaide last week.
Read more...Aldi and Lidl's combined UK marketshare have hit 10% for the the first time after attracting an additional one million shoppers according to Kantar Worldpanel figures for the 12 weeks ending 8 November 2015.
Read more...Steven Spurrier has contracted with US importer Jean-Claude Boisset to import his Bride Valley wines to the US.
Read more...St Andrew's-based Scottish craft distiller Eden Mill is launching gins for each of the twelve days of Christmas.
Read more...What is believed to be Japan's first craft gin distillery will open in Kyoto next year.
Read more...Champagne house Nicolas Feuillatte has cemented its strong position in the UK off-trade with a listing for its Brut Rosé in Asda.
Read more...González Byass has announced the fifth annual release of its limited edition Finos Palmas wines.
Read more...Majestic plc's first-half results show that profits dropped by 50% for the 26 weeks to September 28, 2015, with profits before tax sliding to £4.3m, down from £8.5m for the same period the year before.
Read more...Australia needs to talk more about its old vines, according to experts at a Wine Australia seminar yesterday.
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