Pushing the premium: The proof is in the training
A WSET study has highlighted the importance of accredited training when it comes to upselling and boosting sales of premium products. Lisa Riley reports
Read more...A WSET study has highlighted the importance of accredited training when it comes to upselling and boosting sales of premium products. Lisa Riley reports
Read more...With debate rumbling on about Rioja’s new single vineyard and village classification, Andrew Catchpole caught up with Araex’s Javier Galarreta, one of the key architects behind the changes
Read more...With 2017 vintage shortfalls a given across much of Europe, Sophie McLean sizes up the potential deficit
Read more...As exciting new wines continue to emerge from Down Under, Andrew Catchpole finds that for the UK it’s more about style than variety when it comes to looking afresh at Oz
Read more...What will be the wine regions to look out for in 2018? Justin Keay takes a look at the main contenders
Read more...Simon Jack looks at how retailers are keeping up with the demands of omnichannel fulfilment both in store and online
Read more...Being presented with a lengthy country-ranged wine tome can be intimidating for any punter which is why the best and most engaging drinks offers have moved far beyond a static listing.
Read more...Online reviews can increasingly make or break a business and nowhere is this more true than with millennials and the restaurant world.
Read more...Jo Gilbert looks at the marketing tool the big wine and Champagne houses are all latching on to
Read more...If brand-building is rooted in USPs, then the Fair Spirits label has impressive credentials. But converting these into sustainable momentum in a crowded spirits world can be quite a challenge, as Andrew Catchpole discovers.
Read more...As the battle for shelf standout continues apace, Lisa Riley quizzes the experts on what matters most
Read more...Once the only choice when it came to stoppers for wine bottles, cork has suffered at the hands of synthetic rivals for years. But now there are signs of a comeback, says Lisa Riley
Read more...The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency
Read more...Hot on the heels of its membership scheme launch, the Co-op’s Simon Cairns talks to Angela Mount about an initiative involving customers in new product development
Read more...The news of the investigation into bulk wine negociant Raphael Michel has shaken the French and UK trades this week. Will this scandal affect bulk’s chances of emerging from bottled wine’s shadow? Jo Gilbert reports
Read more...Once again, Harpers pulled together a leading panel of judges to decide which of the past year’s designs have what it takes to propel their brands to the top. Jo Gilbert reports
Read more...Jo Gilbert asks if wine will ever have its Brewdog moment
Read more...First the bad news – on March 8, Chancellor Philip Hammond hit UK spirits with a near 4% hike in duty pushing the tax on the average bottle of Scotch to an eye-watering 79%. Having scrapped the duty escalator in 2014, followed by a cut the year after and then a freeze, this unexpected blow from “Spreadsheet Phil” provoked fury among distillers. “It is staggering that the Prime Minister stood up in Scotland on Friday [March 3] and said that Scotch whisky is ‘a truly great Scottish and British industry’ … and just five days later the Chancellor hammers this industry at home,” thundered Charles Ireland, managing director of Diageo GB.
Read more...Italian exhibition company Bellavita undertook some extensive research into Italian wine in the UK market to coincide with its recent London Expo. Here it shares those insights exclusively with Harpers
Read more...Spain’s famous fizz needs some imaginative thinking to return its sparkle, argues James Lawrence
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