Smart packaging: wine gets clever
Published: 21 August, 2018
With so much attention to detail going into what’s inside the bottle, marketing and packaging innovation can sometimes be seen as an afterthought in the wine industry. But as new and more inventive technologies appear on the horizon, companies are now showing that smart packaging can be a vital tool in the ongoing battle of engaging consumers and decoding shopping habits.
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Registered in England No. 6646125. VAT No. 938 4452 95
