As Kermit the Frog famously noted in song, it’s not easy being green. For the wine trade the sentiment translates into the problem of how to be environmentally friendly in a business that involves moving vast quantities of product around the globe. In the UK off-trade, where the New World has the upper hand, for example, around 60% of all the wine consumed comes from the deep-sea shipping sources of Australia, the US, Chile, South Africa, Argentina and New Zealand.
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