From eye-catching shop window displays to well-honed social media campaigns, there are many ways for indies to reach new customers and retain their loyalty.
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Customers across all retail sectors are buying with their eyes and the message behind the label has never been so important.
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California wines are red hot in the UK at the moment, with their popularity driven by more restrained styles from cooler climates.
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After a flush of niche successes, it's now up to South Africa's bigger players to drive the quality message home.
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London Wine Fair is stepping up a digital gear by joining forces with wine software provider Bottlebooks. See the impact the new software will have on this year's fair.
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New research into the psychology of drink selection in the on-trade puts the focus firmly on customer needs
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With ProWein over for another year, Harpers.co.uk looks back at one of the mightiest wine trade fairs around and hears what attendees and exhibitors had to say
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The latest data from French customs shows Bordeaux wine exports to Britain fell sharply by almost 7% (6.79%) last year when compared with 2014, but their value increased by 2.08%.
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Reka Haros of Sfriso Winery was pleased to not attend this year's Prowein because as a small producer she finds it difficult to justify the cost of attending the fair. Instead she and Marilena Barbera of Cantine Barbera share some lessons learned and how they are changing their approach to trade shows to make sure they get the best return on the time and resource investments they make for events they do attend.
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This year's ProWein was marked by a distinct spilt that seems to be happening within the UK wine trade. Discovery of small producers and esoteric wines is growing in popularity, but simultaneously so is the emphasis on brand building within the wine trade. Bill Hardy, of UK's number one wine brand discussed the importance of why brand building is important in the UK wine trade.
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Between the bush fires, one of the most severe droughts in the last century and a toppling currency, South Africa has not had it easy in 2015. The currency specifically has been challenging for wine producers and could potentially pose a problem for wine producers in the year ahead.
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It really is one of the great mysteries of modern wine retailing: why hasn't the huge critical acclaim accorded to Portuguese wines translated into either higher shelf sales or wider recognition amongst the wine-buying public?
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It's no secret that sparkling wine sales have been a massive success story in the UK market of late
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Recent research conducted by Harpers into the sparkling wine listings of around 50 mid to high-end restaurants in south east England and London threw up some interesting insights into the mix of fizzes offered both by the bottle and being served by the glass.
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With the world of wine and spirits soon to descend on Düsseldorf for ProWein, Harpers delivers the essential knowledge on the largest drinks trade show
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"Historically, the UK took Sicilian wine from northern bottlers in huge quantities," says Nick Bielak, director of Vinexus, whose agencies include the big Marsala-based co-op, Cantina Europa
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When it comes to supplying the off-trade with entry-level wines, Italy certainly punches above its weight
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Morrisons' wine team is bucking the trend, with a revitalised range, rising sales and a collaborative approach to suppliers delivering awards and customer spend
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With online wine sales booming, independents stand to lose out to bigger players unless they use the web wisely to promote their USPs
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The Go West tasting offers an unrivalled insight into the wines of California, Oregon and Washington
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