Personalised marketing, customer reviews and product comparisons are key to successfully selling alcohol online, according to Amazon.
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Ahead of next week's Rias Baixas Mini Fair at London's Glaziers Hall on November 25 we talk to Eva Minguez Lobato about what plans the Spanish region has to build on its growing popularity in the UK.
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Selling wine direct to the consumer is one of the best ways of creating brand ambassadors, according to the wine trade.
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Amazon has its sights firmly set on the wine and alcoholic drinks sector as it sees the "consumables" sector as a vital part of its future growth strategy.
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6pm
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"Sometimes people ask me: 'Why do you sell to supermarkets?' I'm astounded by the question. If I didn't, we would have to lay off at least 80% of our staff and sack
more than 90% of our growers."
"I call our approach the 'string of pearls' - we keep each winery separate, with its own manager, its own name and winemaker. Then we have the string through the pearls which is the back-of-house admin"
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"I don't like to see amateurs getting into vineyards. They don't realise that it takes a long time for it to be profitable - as the saying goes: "How do you make a small fortune out of a vineyard? Start with a large fortune."
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11am: E-commerce and online wine sales is helping to democratise the Chinese wine market and open up the global world of wine to consumers in even the most remote parts of China, delegates heard at the second day of the Wine Visionconference in London.
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Industry leaders issued stark warnings about making wine less intimidating for consumers and moving the focus away from price at today's Wine Visionconference in London.
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5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.
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3.15pm:The wine industry can learn a great deal from how the restaurant and food sector has found ways to cut through to the masses by connecting with consumers by promoting artisan and authentic food styles and restaurant trends, according to wine consultant, Paul Henry, chair of Wine Vision, London's biggest ever wine conference which opened this afternoon.
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The biggest international wine conference ever held in London kicks off this afternoon with the inaugural Wine Vision summit organised by William Reed Business Media, publishers of Harpers.co.uk.
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Concha y Toro's Fetzer winery in Mendocino, California has launched a red and a white blend into Tesco. The red blend is called Crimson and the white is called Quartz.
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The 153rd Hospices de Beaune auction yesterday resulted in its highest sale since 2000, raising over €6.3m, nearly 400k euros more than last year.
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Biercraft is a new drinks distributor that hopes to offer independent wine merchants and premium restaurants the same level of service they are used to receiving from specialist wine suppliers - but for the emerging craft-beer sector.
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Diageo's 2013 World Class bartender competition has been made into a four-part TV series, set to air this month.
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The hangover continues for Treasury Wine Estates (TWE) following its AUD $160 million write down earlier in the year; TWE now faces a lawsuit by Melbourne City Investments and second potential class action lawsuit funded by IMF Ltd and Maurice Blackburn lawyers who, to date, have only publicised their potential intent to undertake a shareholder class-action case against TWE but who have not, at this stage, commenced any legal proceedings.
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The 2013 global wine harvest is further confirmation that Europe is losing ground on its dominant position as the largest wine growing continent in the world.
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Carol Emmas talks to Justin Knock MW, winemaking consultant for Cobvevco, the specialist contract bottling company
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