A typical back label is 8 x 5 cm. Forty square centimetres to persuade the hesitant customer to buy.
Read more...Do you know how long it takes to drink an Olympic size swimming pool?* Me neither. Then I read the news from marketing wonks Nielsen that the UK consumed an additional seven Olympic swimming pools worth of bottled water in the first two weeks of July alone. That's not including at least 300 hundred packets of Elastoplast.
Read more...In a recent Harpers (July18) there is an interview with Adam Boita of Pernod Ricard on the recent launch of the limited edition Absolut Unique. He notes that this is probably " the first time a...
Read more...In March 2012 our Prime Minister described the need to introduce minimum unit pricing for alcohol in terms that suggested the very fabric of society was at stake:
Read more...I've always found Lionel Ritchie hard to like. First he turned The Commodores from the hard funk of 'Brick House' to the ultimate soppiness of 'Three Times a Lady'. Then came 'Easy like Sunday Morning', a ballad so middle of the road, it was dead hedgehog.
Read more...Do the first three constitute the third? They certainly enhance it. Wine Music Food Life is the tagline to the...
Read more..."The name's Battistella...Andrea Battistella. Licensed to Chill. Special mission to track down fake Prosecco...
Read more...Greetings from Lebanon, where I can report that Levantine innovation has rekindled its affair with all forms of...
Read more...If you're connected to wine in the UK, you could hardly have missed 'Wine tasting: it's junk science' in...
Read more...Three top consumer brands agreed to go under the knife for the Internet Advertising Bureau this summer...
Read more...Thank goodness. There will be no repeat of the Marie Celeste atmosphere in the hanger that is the ExCeL...
Read more...Finding success in the midst of recession
Read more...Unravelling the Burgundy negociant system
Read more...Winemakers get back on the road again
Read more...Learning to engage with natural wines
Read more...In seven years covering the London International Wine Fair I have not once been stopped in my tracks by a new product on an exhibitor's stand. When you have seen one wine bottle you have seen them all - but not any more.
Read more...While fair organiser Brintex has lined the path to west London's Olympia with more razzle-dazzle than the Rio Carnival, the CP has one question : where is to be annointed the new Fox? The traditional networking hotspot for the UK wine trade after a long day at LIWF.
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