Calling all writers!
Got a lot to say about the world of wine and spirits? Would you like the opportunity to write and get your thoughts heard?
Read more...Got a lot to say about the world of wine and spirits? Would you like the opportunity to write and get your thoughts heard?
Read more...I have always been a firm supporter of generic marketing. I've chaired importer committees and worked on developing regional strategies. I know how difficult it is to secure an appropriate level of agreement, across the producer and distributor base, to plans with real cut through, and I know how powerful a well coordinated generic effort can be. I also appreciate that coming up with innovative plans is particularly difficult currently when budgets are severely constrained. Given all this and given that generic marketers have no direct control over the producers and wines they represent, I tend to believe that they have one of the most difficult roles in our industry. All this makes me loth to criticise any generic activity.
Read more...Does advertising really work? I decided to find out last week by re-enacting the Southern Comfort commercial. My audience was several hundred innocent Catalans on the Costa Dorada. Temperature: 32 degrees celsius.
Read more...News of wine crops across France being devastated by hail storms remind us all what a precarious life being a wine producer is. No matter how well your business might be doing, or how many trade listings you have, all that can stand for nothing if your vineyard happens to be in the wrong place at the wrong time when Mother Nature comes calling.
It will surprise many Headbangers that The "AC" in AC/DC could easily stand for Appellation Controllee.
Read more...If you wanted to go somewhere to see the future of shopping in the UK then a trip to Watford would not be very high on your list. But ier this week a mini army of analysts, retail consultants and journalists all headed to see what Tesco's so called destination store of the future was all about.
Read more...A typical back label is 8 x 5 cm. Forty square centimetres to persuade the hesitant customer to buy.
Read more...Do you know how long it takes to drink an Olympic size swimming pool?* Me neither. Then I read the news from marketing wonks Nielsen that the UK consumed an additional seven Olympic swimming pools worth of bottled water in the first two weeks of July alone. That's not including at least 300 hundred packets of Elastoplast.
Read more...In a recent Harpers (July18) there is an interview with Adam Boita of Pernod Ricard on the recent launch of the limited edition Absolut Unique. He notes that this is probably " the first time a...
Read more...In March 2012 our Prime Minister described the need to introduce minimum unit pricing for alcohol in terms that suggested the very fabric of society was at stake:
Read more...I've always found Lionel Ritchie hard to like. First he turned The Commodores from the hard funk of 'Brick House' to the ultimate soppiness of 'Three Times a Lady'. Then came 'Easy like Sunday Morning', a ballad so middle of the road, it was dead hedgehog.
Read more...Do the first three constitute the third? They certainly enhance it. Wine Music Food Life is the tagline to the...
Read more..."The name's Battistella...Andrea Battistella. Licensed to Chill. Special mission to track down fake Prosecco...
Read more...Greetings from Lebanon, where I can report that Levantine innovation has rekindled its affair with all forms of...
Read more...If you're connected to wine in the UK, you could hardly have missed 'Wine tasting: it's junk science' in...
Read more...Three top consumer brands agreed to go under the knife for the Internet Advertising Bureau this summer...
Read more...Thank goodness. There will be no repeat of the Marie Celeste atmosphere in the hanger that is the ExCeL...
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