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Maxxium UK launches alcoholic foam

Published:  11 August, 2011

Maxxium UK has launched Bols Foam, with the aim of bringing molecular mixology to everyday use.

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Maxxium UK announces cognac back in growth

Published:  28 July, 2011

Maxxium UK has announced the UK cognac market is back in growth by 10% in volume and value, due to its brand Courvoisier, which it says is propelling the spirit forward.

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Chris Mason, Managing Director, First Drinks Brands

Published:  07 July, 2011

The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.

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First Drinks pushes mixed serves

Published:  06 June, 2011

Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.

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First Drinks launches whisky gifts for Father's Day

Published:  13 May, 2011

First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.

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First Drinks invests in research to help retailers drive profits

Published:  16 November, 2010

First Drinks is investing in a research programme to help retailers drive future profits.

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First Drinks to take on Irish brands

Published:  09 August, 2010

First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.

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First Drinks boosts portfolio

Published:  09 August, 2010

First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.

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Maxxium launches Sauza campaigns

Published:  09 April, 2010

Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.

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Maxxium backs Courvoisier with £15m spend in 2010

Published:  17 March, 2010

Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.

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£7m Christmas push for First Drinks

Published:  26 November, 2009

First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.

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Maxxium unveils port support

Published:  26 October, 2009

Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.

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Edrington Group launches Black Grouse in India

Published:  09 October, 2009

The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.

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Edrington Group uses algae to cut CO2 emissions

Published:  07 October, 2009

The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.

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First Drinks takes on Tia Maria

Published:  10 September, 2009

First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.

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Maxxium's new £1,800 Cognac

Published:  09 September, 2009

Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.

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Maxxium pushes port message

Published:  27 April, 2009

Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.

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First Drinks in Remy Cointreau coup

Published:  08 April, 2009

UK premium drinks supplier First Drinks has announced that it will handle the distribution of Remy Cointreau brands in a major coup for the company.

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New Maxxium UK up and running

Published:  01 April, 2009

A new-look Maxxium UK officially starts business today.

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Maxxium pits north against south in 'Liquid War'

Published:  19 November, 2008

Maxxium UK has announced the winners of its Liquid War 2008 competition, which saw bartenders compete for team and individual honours in flair and mixology categories.

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