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LIWF - Seven new agencies at Ehrmanns

Published:  18 May, 2012

There will be a veritable A-Z over at the new-look Ehrmanns stand.

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First Drinks launches £2 million Green Mark vodka campaign

Published:  14 May, 2012

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

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Speed dating with the suppliers

Published:  02 May, 2012

Hatch Mansfield shares its vital statistics in a quick fire round of questions and answers. Has the supplier got what it takes to win you over?

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Maxxium to launch Jim Beam Honey

Published:  22 March, 2012

Maxxium UK is to launch the UK's first honey-infused bourbon, Jim Beam Honey.

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Maxxium reports strong festive growth

Published:  22 March, 2012

Maxxium UK has reported a strong growth over Christmas and claims to be the fastest growing of the top five spirits distributors over the period.

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Mark Riley appointed Maxxium UK off-trade sales director

Published:  03 February, 2012

Premium spirits company, Maxxium UK has appointed Mark Riley as sales director off-trade.

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New vodka brands for First Drinks

Published:  30 January, 2012

First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.

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Maxxium UK launches Red Stag ad campaign

Published:  29 November, 2011

Maxxium UK, has launched its first advertising campaign for Red Stag by Jim Beam, in order to generate customer awareness to its target audience of 18-24 year olds.

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Maxxium UK launches alcoholic foam

Published:  11 August, 2011

Maxxium UK has launched Bols Foam, with the aim of bringing molecular mixology to everyday use.

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Maxxium UK announces cognac back in growth

Published:  28 July, 2011

Maxxium UK has announced the UK cognac market is back in growth by 10% in volume and value, due to its brand Courvoisier, which it says is propelling the spirit forward.

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Chris Mason, Managing Director, First Drinks Brands

Published:  07 July, 2011

The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.

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First Drinks pushes mixed serves

Published:  06 June, 2011

Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.

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First Drinks launches whisky gifts for Father's Day

Published:  13 May, 2011

First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.

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First Drinks invests in research to help retailers drive profits

Published:  16 November, 2010

First Drinks is investing in a research programme to help retailers drive future profits.

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First Drinks to take on Irish brands

Published:  09 August, 2010

First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.

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First Drinks boosts portfolio

Published:  09 August, 2010

First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.

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Maxxium launches Sauza campaigns

Published:  09 April, 2010

Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.

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Maxxium backs Courvoisier with £15m spend in 2010

Published:  17 March, 2010

Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.

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£7m Christmas push for First Drinks

Published:  26 November, 2009

First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.

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Maxxium unveils port support

Published:  26 October, 2009

Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.

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