Mark Riley appointed Maxxium UK off-trade sales director
Premium spirits company, Maxxium UK has appointed Mark Riley as sales director off-trade.
Read more...Premium spirits company, Maxxium UK has appointed Mark Riley as sales director off-trade.
Read more...First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.
Read more...Maxxium UK, has launched its first advertising campaign for Red Stag by Jim Beam, in order to generate customer awareness to its target audience of 18-24 year olds.
Read more...Maxxium UK has launched Bols Foam, with the aim of bringing molecular mixology to everyday use.
Read more...Maxxium UK has announced the UK cognac market is back in growth by 10% in volume and value, due to its brand Courvoisier, which it says is propelling the spirit forward.
Read more...The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.
Read more...Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.
Read more...First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.
Read more...First Drinks is investing in a research programme to help retailers drive future profits.
Read more...First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.
Read more...First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.
Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.
Read more...Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.
Read more...First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.
Read more...Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.
Read more...The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.
Read more...The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.
Read more...First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.
Read more...Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.
Read more...Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.
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