Mark Riley appointed Maxxium UK off-trade sales director
Published: 03 February, 2012
Premium spirits company, Maxxium UK has appointed Mark Riley as sales director off-trade.
Read more...New vodka brands for First Drinks
Published: 30 January, 2012
First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.
Read more...Maxxium UK launches Red Stag ad campaign
Published: 29 November, 2011
Maxxium UK, has launched its first advertising campaign for Red Stag by Jim Beam, in order to generate customer awareness to its target audience of 18-24 year olds.
Read more...Maxxium UK launches alcoholic foam
Published: 11 August, 2011
Maxxium UK has launched Bols Foam, with the aim of bringing molecular mixology to everyday use.
Read more...Maxxium UK announces cognac back in growth
Published: 28 July, 2011
Maxxium UK has announced the UK cognac market is back in growth by 10% in volume and value, due to its brand Courvoisier, which it says is propelling the spirit forward.
Read more...Chris Mason, Managing Director, First Drinks Brands
Published: 07 July, 2011
The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.
Read more...First Drinks pushes mixed serves
Published: 06 June, 2011
Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.
Read more...First Drinks launches whisky gifts for Father's Day
Published: 13 May, 2011
First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.
Read more...First Drinks invests in research to help retailers drive profits
Published: 16 November, 2010
First Drinks is investing in a research programme to help retailers drive future profits.
Read more...First Drinks to take on Irish brands
Published: 09 August, 2010
First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.
Read more...First Drinks boosts portfolio
Published: 09 August, 2010
First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.
Maxxium launches Sauza campaigns
Published: 09 April, 2010
Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.
Read more...Maxxium backs Courvoisier with £15m spend in 2010
Published: 17 March, 2010
Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.
Read more...£7m Christmas push for First Drinks
Published: 26 November, 2009
First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.
Read more...Maxxium unveils port support
Published: 26 October, 2009
Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.
Read more...Edrington Group launches Black Grouse in India
Published: 09 October, 2009
The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.
Read more...Edrington Group uses algae to cut CO2 emissions
Published: 07 October, 2009
The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.
Read more...First Drinks takes on Tia Maria
Published: 10 September, 2009
First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.
Read more...Maxxium's new £1,800 Cognac
Published: 09 September, 2009
Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.
Read more...Maxxium pushes port message
Published: 27 April, 2009
Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.
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