£7m Christmas push for First Drinks
First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.
Read more...First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.
Read more...Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.
Read more...The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.
Read more...The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.
Read more...First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.
Read more...Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.
Read more...Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.
Read more...UK premium drinks supplier First Drinks has announced that it will handle the distribution of Remy Cointreau brands in a major coup for the company.
Read more...A new-look Maxxium UK officially starts business today.
Read more...Maxxium UK has announced the winners of its Liquid War 2008 competition, which saw bartenders compete for team and individual honours in flair and mixology categories.
Read more...Maxxium UK is launching a major consumer campaign to reposition its Sourz spirit brand following its rebrand and new blackcurrant flavour launched in August.
Read more...Maxxium, the global drinks distribution company, has said it is business as usual following the sale of Vin & Sprit (V&S) earlier this week.
Read more...French wines and spirits group Remy Cointreau's annual sales rose but it swung to a net loss of 23million ($31m; 15.5m) after charges linked to quitting a distribution alliance with other drinks businesses.
by Ron Emler
Rmy Cointreau has set itself up as a possible takeover target by announcing that it is pulling out of the Maxxium distribution joint venture to regain control of sales of its brands.
Bacardi Martini Ltd has sold its 50% share in distribution company First Drinks Brands to independent distiller William Grant & Sons.
Whyte & Mackay has announced that it will take back the distribution of its two key brands - Whyte & Mackay blended Scotch whisky and Vladivar vodka - from Maxxium UK on 1 March 2007.
Read more...Cutty Sark International has announced that from 1 April it is switching distribution and marketing of its single malt whisky, The Glenrothes from Gordon & MacPhail to Maxxium in the UK.
Maxxium UK managing director Huw Pennell said: 'We see great potential for The Glenrothes, particularly in the on-trade and within specialist whisky retailers.'
Cutty Sark claims The Glenrothes is one of the fastest growing single malt whisky brands in UK. Following success in the USA and Spain, The Glenrothes Select Reserve launched in the UK in 2005. Maxxium UK will manage the full range of products including The Glenrothes Select Reserve and The Glenrothes Vintages.