Eleven tattooed bartenders have been chosen to take part in a new campaign to help raise awareness of the Giffard range of liqueurs and spirits.
It is all part of the brand's 'Spirit of Art' consumer and trade campaign that has already seen it host an art exhibition of 19th and 20th century vintage advertising posters of the Menthe-Pastille brand, part of the Giffard portfolio, in Covent Garden last November.
Vintage poster exhibition organised by Giffard and Mangrove in Covent Garden
The campaign is now looking to highlight the work and creativity of top bartenders by photographing and releasing pictures of 11 key figures who are also well known in the bar scene for their imaginative tattoos. The pictures were taken by photographer Theo Chalmers at Zilouf Bar in Islington and will be released on Facebook and Twitter throughout January.
The initiative is being run with Giffard's UK distributor, Mangrove.
Each of the bartenders has also created a signature drink made from a Giffard liqueur or spirit.
The participating bartenders include:
Nick Gillett, managing director of Mangrove, said of the campaign: "It reflects not only the history of the company as one of the pioneers within the liqueurs category, but also the relevance of Giffard and its portfolio to the London bar scene today."
Giffard's Spirit of Art campaign