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Tattooed bartenders are stars of new Giffard liqueurs and spirits campaign

Published:  14 January, 2015

Eleven tattooed  bartenders have been chosen to take part in a new campaign to help raise awareness of the Giffard range of liqueurs and spirits.

It is all part of the brand's 'Spirit of Art' consumer and trade campaign that has already seen it host an art exhibition of 19th and 20th century vintage advertising posters of the Menthe-Pastille brand, part of the Giffard portfolio, in Covent Garden last November.

Vintage poster exhibition organised by Giffard and Mangrove in Covent GardenVintage poster exhibition organised by Giffard and Mangrove in Covent Garden

The campaign is now looking to highlight the work and creativity of top bartenders by photographing and releasing pictures of 11 key figures who are also well known in the bar scene for their imaginative tattoos.  The pictures were taken by photographer Theo Chalmers at Zilouf Bar in Islington and will be released on Facebook and Twitter throughout January.

The initiative is being run with Giffard's UK distributor, Mangrove.

Each of the bartenders has also created a signature drink made from a Giffard liqueur or spirit.

The participating bartenders include:

  • Hannah Bixo (Sweden) from Hawksmoor in Knightsbridge
  • Jamie Doy (England) from the Library in Islington
  • Jake Blanch (England) from Hawksmoor Seven Dials in Covent Garden
  • Adriano Di Giovanni (Sicily) from Zilouf Bar
  • Davide Segat (Italy) from London Edition Hotel
  • Nathan Shearer (Wales) from Callooh Callay
  • Julian Zerressen (Germany) from Art of the Aperitif pop-up bar at Langham Hotel
  • Iain Griffiths (Australia) from My Lyan - owner of The White Lyan and The Dandelyan
  • Sarah Mitchell (Australia) from Blues Kitchen
  • Karine Tillard (France) from Mangrove, formerly at London Cocktail Club
  • Alex Dysart (England) from Venn Street Records

Nick Gillett, managing director of Mangrove, said of the campaign: "It reflects not only the history of the company as one of the pioneers within the liqueurs category, but also the relevance of Giffard and its portfolio to the London bar scene today."