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Price cuts deliver unexpected bounce for Bordeaux 2019

Published:  09 July, 2020

A fast, four-week campaign with average price cuts of 21% confounded many expectations by delivering a successful En Primeur 2019 release.

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Bordeaux Wine Month opens up annual promo to on-trade

Published:  17 June, 2020

Bordeaux Wine Month will be back for its third annual outing this autumn, once again inviting the trade to have a shot at promoting the best from France’s flagship region.

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Deadline approaching for July's German Riesling jamboree

Published:  03 June, 2020

Registration for Wines of Germany’s annual #31DaysofGermanRiesling July promotional campaign is soon to close.

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Global appetite for Great British Braai Off

Published:  29 May, 2020

The Great British Braai Off over the UK May Bank Holiday (23 to 25 May) is to become an annual event after what founder Nik Darlington described as a “hugely successful” first event.

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Liv-Ex unveils plans for coverage of ‘unusual’ Bordeaux EP campaign

Published:  28 May, 2020

With the Bordeaux 2019 En Primeur campaign beginning to unfold in an “unusual manner” with virtual tastings and postponed releases, Liv-Ex has begun to roll out adapted coverage with the publication of its opening report, Bordeaux 2019: the value of time.

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#Fair4Hospitality campaign calls on government to support sustainable reopening

Published:  20 May, 2020

UK Hospitality has launched a new campaign outlining best practice guidelines for the hospitality sector ahead of a gradual reopening from 4 July.

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WoSA launches ‘Spectacular South Africa’ campaign

Published:  13 May, 2020

As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.

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Great British Braai Off launched to support SA winemakers

Published:  12 May, 2020

Graft Wine Company is looking to bring the mouth-watering flavours of South African BBQ to the British bank holiday weekend with the launch of the first Great British Braai Off campaign to support South African winemakers.

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Generics respond to the pandemic: Wine Australia

Published:  21 April, 2020

In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe

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Generics respond to the pandemic: Wines from Spain

Published:  20 April, 2020

In the second of a series focusing on how the UK’s generic bodies are dealing with the current crisis, we talk to Fernando Muñoz Naranjo, director, Foods and Wines from Spain.

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Drinks brands should “radically rethink” B2C social media messages

Published:  08 April, 2020

Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.

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#VirtualHappyHour releases promotional video

Published:  02 April, 2020

Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.

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The Balvenie launches digital campaign with London pop-up

Published:  18 November, 2019

The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.

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Cava Discovery Week aims to get consumers drinking “better cava”

Published:  14 November, 2019

"The future’s about quality” is the tag line for a new campaign which is looking to reinstate Cava’s premium position in the UK market.

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CBD rum ad ruling points to new marketing restrictions

Published:  16 October, 2019

The ASA has banned adverts for a cannabis-oil infused rum, in a ruling that could have implications for the marketing of the fast-growing CBD-drinks sector.

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Jerry Lockspeiser: What can the wine trade learn from Dominic Cummings?

Published:  26 September, 2019

This piece is about how to sell wine. It starts from the premise that to be successful we should get out of our wine focused ghetto and look at other sectors for learnings and inspiration. That doesn’t just mean craft gin and beer. It can be a myriad of places. Even politics.

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Campaign highlights the strengths of Soave

Published:  12 August, 2019

Soave is making a comeback thanks to a new Summer of Soave campaign.

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Côtes du Rhône targets 30-45 age group for new global campaign

Published:  25 April, 2019

The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.

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Soave puts spring in step with summer campaign

Published:  07 March, 2019

Soave is ramping up its UK focus, targeting independents and restaurants this summer with a #SummerofSoave campaign.

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Brexit: WSTA launches #NoToNoDeal campaign

Published:  20 November, 2018

The Wine and Spirit Trade Association (WSTA) has warned MPs ‘don’t bottle it’, while urging wine and spirit businesses to get behind a campaign that makes clear that a no deal Brexit would be unacceptable to the UK drinks industry.

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