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Freixenet returns to TV screens

Published:  12 November, 2020

Freixenet has unveiled a new commercial aimed at showcasing its sparkling range as well as its Italian still wine collection launched earlier this year. 

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Cava DO to boost image with new website

Published:  27 October, 2020

The Cava DO has unveiled a new website aimed at boosting the image of the sparkling wine as a “quality product”.  

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Wine GB launches industry hallmark for classic method wines

Published:  15 October, 2020

Wine GB has announced its first ever collective campaign for producers in England and Wales, including a hallmark to help to differentiate English and Welsh PDO sparkling wines made using the “time and craft-intensive classic method”.

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31 Days of German Riesling winners bring ingenuity to the fore

Published:  09 September, 2020

This year’s winners of the annual 31 Days of German Riesling competition has put a spotlight on just how much businesses have adapted during the pandemic, using often imaginative ways to bring German Riesling to a wider audience.

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Bespoke lands Eat Spain Drink Spain account

Published:  11 August, 2020

Drinks-focused marketing agency Bespoke Drinks Media has won the account for the annual Eat Spain Drink Spain campaign.

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Mud House pushes outdoors lifestyles in new global campaign

Published:  11 August, 2020

Leading NZ wine brand Mud House has launched a new global campaign titled ‘Taste the Adventure’.

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Price cuts deliver unexpected bounce for Bordeaux 2019

Published:  09 July, 2020

A fast, four-week campaign with average price cuts of 21% confounded many expectations by delivering a successful En Primeur 2019 release.

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Bordeaux Wine Month opens up annual promo to on-trade

Published:  17 June, 2020

Bordeaux Wine Month will be back for its third annual outing this autumn, once again inviting the trade to have a shot at promoting the best from France’s flagship region.

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Deadline approaching for July's German Riesling jamboree

Published:  03 June, 2020

Registration for Wines of Germany’s annual #31DaysofGermanRiesling July promotional campaign is soon to close.

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Global appetite for Great British Braai Off

Published:  29 May, 2020

The Great British Braai Off over the UK May Bank Holiday (23 to 25 May) is to become an annual event after what founder Nik Darlington described as a “hugely successful” first event.

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Liv-Ex unveils plans for coverage of ‘unusual’ Bordeaux EP campaign

Published:  28 May, 2020

With the Bordeaux 2019 En Primeur campaign beginning to unfold in an “unusual manner” with virtual tastings and postponed releases, Liv-Ex has begun to roll out adapted coverage with the publication of its opening report, Bordeaux 2019: the value of time.

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#Fair4Hospitality campaign calls on government to support sustainable reopening

Published:  20 May, 2020

UK Hospitality has launched a new campaign outlining best practice guidelines for the hospitality sector ahead of a gradual reopening from 4 July.

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WoSA launches ‘Spectacular South Africa’ campaign

Published:  13 May, 2020

As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.

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Great British Braai Off launched to support SA winemakers

Published:  12 May, 2020

Graft Wine Company is looking to bring the mouth-watering flavours of South African BBQ to the British bank holiday weekend with the launch of the first Great British Braai Off campaign to support South African winemakers.

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Generics respond to the pandemic: Wine Australia

Published:  21 April, 2020

In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe

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Generics respond to the pandemic: Wines from Spain

Published:  20 April, 2020

In the second of a series focusing on how the UK’s generic bodies are dealing with the current crisis, we talk to Fernando Muñoz Naranjo, director, Foods and Wines from Spain.

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Drinks brands should “radically rethink” B2C social media messages

Published:  08 April, 2020

Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.

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#VirtualHappyHour releases promotional video

Published:  02 April, 2020

Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.

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The Balvenie launches digital campaign with London pop-up

Published:  18 November, 2019

The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.

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Cava Discovery Week aims to get consumers drinking “better cava”

Published:  14 November, 2019

"The future’s about quality” is the tag line for a new campaign which is looking to reinstate Cava’s premium position in the UK market.

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