Harpers Wine & Spirit Trade News

Thracians target UK market

Published: 15 August, 2023

The Ancient Thracian Lowlands PGI has launched a three-year campaign aimed at raising the profile of its wines in the UK.

DO Rueda inviting UK trade to join #TasteRueda campaign

Published: 07 November, 2022

Aimed at indies and restaurants, DO Rueda’s new marketing campaign is inviting sign-ups to join in the promotion of Rueda wines across the UK.

New campaign to reinvigorate sherry's image in UK

Published: 11 February, 2022

Promotional body Sherry from Spain has launched a new promotional drive in the UK market, designed to build awareness and transform sherry's image across both the on-trade and direct-to-consumer channels.

Harpers Sustainability Charter gathers momentum

Published: 10 February, 2022

In the short week since its launch, Harpers Sustainability Charter has attracted several high-profile companies as founding signatories, along with further interest from many quarters of the trade.

Hospitality sector embarks upon landmark recruitment campaign

Published: 10 February, 2022

Grass-roots organisation Hospitality Rising has been appointed strategic leader of the industry’s biggest ever recruitment campaign, working in collaboration with the Hospitality & Tourism Sector Skills Board (HTSB).

Wines of Roussillon launches three-year promotional campaign

Published: 08 February, 2022

The Conseil Interprofessionnel des Vins du Roussillon (CIVR) has unveiled a new three year generic campaign, designed to raise the profile of the region in the UK, supporting the commercial efforts of its wine producers and importers.

Rioja Wine Month winners announced

Published: 20 December, 2021

The winners of the inaugural Rioja Wine Month campaign (formerly Shop Rioja) have been announced, after an upsurge of sales throughout the autumn.

Hospitality Rising launches recruitment campaign

Published: 18 November, 2021

Hospitality Rising, a collaborative movement dedicated to increasing recruitment levels in the industry, is aiming to raise £5m by running “the biggest hospitality recruitment advertising campaign the world has ever seen”.

Rueda campaign to underpin export growth

Published: 03 November, 2021

Spain’s leading white wine export has continued its upward trajectory, with DO Rueda reporting a 15% upswing in 2020.

Long Read: Who do you think you are talking to?

Published: 14 October, 2021

Simon Huntington, former head of ecommerce at trade merchant and retailer Roberson Wine, looks at some of the difficulties faced by companies who have diversified into online retail and outlines how by trying to talk to everyone, they risk being heard by no one.

New campaign calls for Chancellor to keep VAT at 12.5% to support hospitality recovery

Published: 07 October, 2021

A major new campaign – #VATsEnough – is calling on the Chancellor Rishi Sunak to make the 12.5% VAT rate permanent for hospitality and tourism.

Navarra targets UK with new consumer and trade campaign

Published: 27 September, 2021

Spain's Navarra region is launching a new trade and consumer campaign in the UK this autumn, run in collaboration with PR firm Bespoke Drinks Media.

31 Days of German Riesling award winners revealed

Published: 07 September, 2021

Wines of Germany has unveiled the winners of its 31 Days of German Riesling campaign, an annual event that brings all sectors of the trade together.

Casillero del Diablo goes white for new campaign

Published: 29 June, 2021

Casillero del Diablo, the UK’s leading Chilean wine brand known for its punchy reds, is launching a new consumer campaign to drive awareness of the “seasonality and great quality” of its white wines.

Bordeaux en primeur report 2020

Published: 17 June, 2021

Is 2020 another top Bordeaux vintage and what are the chances of a strong en primeur campaign after the success of the 2019s? Gavin Quinney, our man in Bordeaux, reports

Cava in the round

Published: 09 June, 2021

DO Cava has announced a series of educational webinars aimed at UK and US trade and communicators as part of its 2021 marketing campaign.

Omar Allibhoy to deliver flavour of Spain for Barón de Ley

Published: 24 May, 2021

Spanish chef Omar Allibhoy has teamed up with Kingsland Drinks to “bring the essence of Spain” to the UK in a new campaign supporting Barón de Ley.

Austrian Wine records ‘significant’ UK sales increase

Published: 10 May, 2021

The Austrian Wine Marketing Board (AWMB) has recorded a “significant” increase in sales of its wines in the UK and US following one of its largest retail campaigns in years.

Rioja plays a starring role in Cune’s first UK campaign

Published: 20 April, 2021

Hatch Mansfield has announced the launch of its first UK marketing campaign for Spanish label Cune, which will hone in on the brand’s Spanish heritage while promoting their range of Riojas.

Bordeaux trading rises on US tariff suspension ahead of 2020 EP campaign

Published: 19 April, 2021

Market sentiment towards Bordeaux is “showing signs of recovery” as this year’s En Primeur campaign swings around, according to the Liv-ex members’ Bordeaux report released today.