A campaign to promote “a collective message of transparency, community, and education” has united over 140 different craft distilleries in the UK, after being founded with just four members in April 2024.
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The Ancient Thracian Lowlands PGI has launched a three-year campaign aimed at raising the profile of its wines in the UK.
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Aimed at indies and restaurants, DO Rueda’s new marketing campaign is inviting sign-ups to join in the promotion of Rueda wines across the UK.
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Promotional body Sherry from Spain has launched a new promotional drive in the UK market, designed to build awareness and transform sherry's image across both the on-trade and direct-to-consumer channels.
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In the short week since its launch, Harpers Sustainability Charter has attracted several high-profile companies as founding signatories, along with further interest from many quarters of the trade.
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Grass-roots organisation Hospitality Rising has been appointed strategic leader of the industry’s biggest ever recruitment campaign, working in collaboration with the Hospitality & Tourism Sector Skills Board (HTSB).
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The Conseil Interprofessionnel des Vins du Roussillon (CIVR) has unveiled a new three year generic campaign, designed to raise the profile of the region in the UK, supporting the commercial efforts of its wine producers and importers.
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The winners of the inaugural Rioja Wine Month campaign (formerly Shop Rioja) have been announced, after an upsurge of sales throughout the autumn.
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Hospitality Rising, a collaborative movement dedicated to increasing recruitment levels in the industry, is aiming to raise £5m by running “the biggest hospitality recruitment advertising campaign the world has ever seen”.
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Spain’s leading white wine export has continued its upward trajectory, with DO Rueda reporting a 15% upswing in 2020.
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Simon Huntington, former head of ecommerce at trade merchant and retailer Roberson Wine, looks at some of the difficulties faced by companies who have diversified into online retail and outlines how by trying to talk to everyone, they risk being heard by no one.
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A major new campaign – #VATsEnough – is calling on the Chancellor Rishi Sunak to make the 12.5% VAT rate permanent for hospitality and tourism.
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Spain's Navarra region is launching a new trade and consumer campaign in the UK this autumn, run in collaboration with PR firm Bespoke Drinks Media.
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Wines of Germany has unveiled the winners of its 31 Days of German Riesling campaign, an annual event that brings all sectors of the trade together.
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Casillero del Diablo, the UK’s leading Chilean wine brand known for its punchy reds, is launching a new consumer campaign to drive awareness of the “seasonality and great quality” of its white wines.
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Is 2020 another top Bordeaux vintage and what are the chances of a strong en primeur campaign after the success of the 2019s? Gavin Quinney, our man in Bordeaux, reports
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DO Cava has announced a series of educational webinars aimed at UK and US trade and communicators as part of its 2021 marketing campaign.
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Spanish chef Omar Allibhoy has teamed up with Kingsland Drinks to “bring the essence of Spain” to the UK in a new campaign supporting Barón de Ley.
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The Austrian Wine Marketing Board (AWMB) has recorded a “significant” increase in sales of its wines in the UK and US following one of its largest retail campaigns in years.
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Hatch Mansfield has announced the launch of its first UK marketing campaign for Spanish label Cune, which will hone in on the brand’s Spanish heritage while promoting their range of Riojas.
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