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Côtes du Rhône targets 30-45 age group for new global campaign

Published:  25 April, 2019

The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.

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Soave puts spring in step with summer campaign

Published:  07 March, 2019

Soave is ramping up its UK focus, targeting independents and restaurants this summer with a #SummerofSoave campaign.

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Brexit: WSTA launches #NoToNoDeal campaign

Published:  20 November, 2018

The Wine and Spirit Trade Association (WSTA) has warned MPs ‘don’t bottle it’, while urging wine and spirit businesses to get behind a campaign that makes clear that a no deal Brexit would be unacceptable to the UK drinks industry.

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Bordeaux targets YouTube generation with new UK campaign

Published:  15 November, 2018

The Bordeaux Wine Council (CIVB) has launched a new digital campaign has launched to increase awareness of Bordeaux wines in the UK market - a major market for wine exports from the region.

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Black Tower chooses low cal range for new campaign

Published:  02 November, 2018

Leading German brand Black Tower has announced it will be highlighting its low calorie range ahead of the festive season with a new neck collar campaign.

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McGuigan eye premiumisation trends as it launches largest ad campaign to date

Published:  27 July, 2018

McGuigan will focus on tube stations and major cities when it kicks off its biggest UK out of home marketing campaign this autumn.

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Edrington-Beam Suntory launches first Maker’s Mark campaign in a decade

Published:  02 July, 2018

Edrington-Beam Suntory has turned the spotlight on Maker’s Mark with the first campaign for the premium American bourbon in 10 years.

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“Short-sighted” Bordeaux En Primeur strategies leave little to no value for the trade

Published:  29 June, 2018

A “lack of wines priced attractively” has been blamed for a less than successful 2017 Bordeaux campaign.

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Cono Sur targets foodies with new TV ads

Published:  18 May, 2018

Leading Chilean winery Cono Sur has launched a major new primetime TV ad campaign highlighting wine and food, which is set to reach 13 million viewers over six months.

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CIVB goes social with new winter ad campaign

Published:  06 November, 2017

Vins de Bordeaux is releasing a new ad campaign focused on digital formats and social media with the hope of engagining "younger" audiences. 

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Gallo launches spritz summer campaign aimed at female millennials

Published:  20 June, 2017

Global wine company Gallo Family Vineyards are launching a new marketing campaign to promote the range’s new summer variants

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