Wine GB has announced its first ever collective campaign for producers in England and Wales, including a hallmark to help to differentiate English and Welsh PDO sparkling wines made using the “time and craft-intensive classic method”.
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This year’s winners of the annual 31 Days of German Riesling competition has put a spotlight on just how much businesses have adapted during the pandemic, using often imaginative ways to bring German Riesling to a wider audience.
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Drinks-focused marketing agency Bespoke Drinks Media has won the account for the annual Eat Spain Drink Spain campaign.
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Leading NZ wine brand Mud House has launched a new global campaign titled ‘Taste the Adventure’.
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A fast, four-week campaign with average price cuts of 21% confounded many expectations by delivering a successful En Primeur 2019 release.
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Bordeaux Wine Month will be back for its third annual outing this autumn, once again inviting the trade to have a shot at promoting the best from France’s flagship region.
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Registration for Wines of Germany’s annual #31DaysofGermanRiesling July promotional campaign is soon to close.
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The Great British Braai Off over the UK May Bank Holiday (23 to 25 May) is to become an annual event after what founder Nik Darlington described as a “hugely successful” first event.
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With the Bordeaux 2019 En Primeur campaign beginning to unfold in an “unusual manner” with virtual tastings and postponed releases, Liv-Ex has begun to roll out adapted coverage with the publication of its opening report, Bordeaux 2019: the value of time.
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UK Hospitality has launched a new campaign outlining best practice guidelines for the hospitality sector ahead of a gradual reopening from 4 July.
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As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.
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Graft Wine Company is looking to bring the mouth-watering flavours of South African BBQ to the British bank holiday weekend with the launch of the first Great British Braai Off campaign to support South African winemakers.
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In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe
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In the second of a series focusing on how the UK’s generic bodies are dealing with the current crisis, we talk to Fernando Muñoz Naranjo, director, Foods and Wines from Spain.
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Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
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Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.
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The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.
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"The future’s about quality” is the tag line for a new campaign which is looking to reinstate Cava’s premium position in the UK market.
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The ASA has banned adverts for a cannabis-oil infused rum, in a ruling that could have implications for the marketing of the fast-growing CBD-drinks sector.
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This piece is about how to sell wine. It starts from the premise that to be successful we should get out of our wine focused ghetto and look at other sectors for learnings and inspiration. That doesn’t just mean craft gin and beer. It can be a myriad of places. Even politics.
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