Harpers Wine & Spirit Trade News

Bordeaux en primeur report 2020

Published: 17 June, 2021

Is 2020 another top Bordeaux vintage and what are the chances of a strong en primeur campaign after the success of the 2019s? Gavin Quinney, our man in Bordeaux, reports

Cava in the round

Published: 09 June, 2021

DO Cava has announced a series of educational webinars aimed at UK and US trade and communicators as part of its 2021 marketing campaign.

Omar Allibhoy to deliver flavour of Spain for Barón de Ley

Published: 24 May, 2021

Spanish chef Omar Allibhoy has teamed up with Kingsland Drinks to “bring the essence of Spain” to the UK in a new campaign supporting Barón de Ley.

Austrian Wine records ‘significant’ UK sales increase

Published: 10 May, 2021

The Austrian Wine Marketing Board (AWMB) has recorded a “significant” increase in sales of its wines in the UK and US following one of its largest retail campaigns in years.

Rioja plays a starring role in Cune’s first UK campaign

Published: 20 April, 2021

Hatch Mansfield has announced the launch of its first UK marketing campaign for Spanish label Cune, which will hone in on the brand’s Spanish heritage while promoting their range of Riojas.

Bordeaux trading rises on US tariff suspension ahead of 2020 EP campaign

Published: 19 April, 2021

Market sentiment towards Bordeaux is “showing signs of recovery” as this year’s En Primeur campaign swings around, according to the Liv-ex members’ Bordeaux report released today.

Ribera campaign looks to bring 60 wineries to the UK

Published: 22 February, 2021

Ribera del Duero has launched an initiative to introduce over 60 additional wineries to the UK market following an uptick in interest in the region over the course of the pandemic.

Freixenet returns to TV screens

Published: 12 November, 2020

Freixenet has unveiled a new commercial aimed at showcasing its sparkling range as well as its Italian still wine collection launched earlier this year.

Cava DO to boost image with new website

Published: 27 October, 2020

The Cava DO has unveiled a new website aimed at boosting the image of the sparkling wine as a “quality product”.

Wine GB launches industry hallmark for classic method wines

Published: 15 October, 2020

Wine GB has announced its first ever collective campaign for producers in England and Wales, including a hallmark to help to differentiate English and Welsh PDO sparkling wines made using the “time and craft-intensive classic method”.

31 Days of German Riesling winners bring ingenuity to the fore

Published: 09 September, 2020

This year’s winners of the annual 31 Days of German Riesling competition has put a spotlight on just how much businesses have adapted during the pandemic, using often imaginative ways to bring German Riesling to a wider audience.

Bespoke lands Eat Spain Drink Spain account

Published: 11 August, 2020

Drinks-focused marketing agency Bespoke Drinks Media has won the account for the annual Eat Spain Drink Spain campaign.

Mud House pushes outdoors lifestyles in new global campaign

Published: 11 August, 2020

Leading NZ wine brand Mud House has launched a new global campaign titled ‘Taste the Adventure’.

Price cuts deliver unexpected bounce for Bordeaux 2019

Published: 09 July, 2020

A fast, four-week campaign with average price cuts of 21% confounded many expectations by delivering a successful En Primeur 2019 release.

Bordeaux Wine Month opens up annual promo to on-trade

Published: 17 June, 2020

Bordeaux Wine Month will be back for its third annual outing this autumn, once again inviting the trade to have a shot at promoting the best from France’s flagship region.

Deadline approaching for July's German Riesling jamboree

Published: 03 June, 2020

Registration for Wines of Germany’s annual #31DaysofGermanRiesling July promotional campaign is soon to close.

Global appetite for Great British Braai Off

Published: 29 May, 2020

The Great British Braai Off over the UK May Bank Holiday (23 to 25 May) is to become an annual event after what founder Nik Darlington described as a “hugely successful” first event.

Liv-Ex unveils plans for coverage of ‘unusual’ Bordeaux EP campaign

Published: 28 May, 2020

With the Bordeaux 2019 En Primeur campaign beginning to unfold in an “unusual manner” with virtual tastings and postponed releases, Liv-Ex has begun to roll out adapted coverage with the publication of its opening report, Bordeaux 2019: the value of time.

#Fair4Hospitality campaign calls on government to support sustainable reopening

Published: 20 May, 2020

UK Hospitality has launched a new campaign outlining best practice guidelines for the hospitality sector ahead of a gradual reopening from 4 July.

WoSA launches ‘Spectacular South Africa’ campaign

Published: 13 May, 2020

As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.