Ribera del Duero has launched an initiative to introduce over 60 additional wineries to the UK market following an uptick in interest in the region over the course of the pandemic.
Read more...
Freixenet has unveiled a new commercial aimed at showcasing its sparkling range as well as its Italian still wine collection launched earlier this year.
Read more...
The Cava DO has unveiled a new website aimed at boosting the image of the sparkling wine as a “quality product”.
Read more...
Wine GB has announced its first ever collective campaign for producers in England and Wales, including a hallmark to help to differentiate English and Welsh PDO sparkling wines made using the “time and craft-intensive classic method”.
Read more...
This year’s winners of the annual 31 Days of German Riesling competition has put a spotlight on just how much businesses have adapted during the pandemic, using often imaginative ways to bring German Riesling to a wider audience.
Read more...
Drinks-focused marketing agency Bespoke Drinks Media has won the account for the annual Eat Spain Drink Spain campaign.
Read more...
Leading NZ wine brand Mud House has launched a new global campaign titled ‘Taste the Adventure’.
Read more...
A fast, four-week campaign with average price cuts of 21% confounded many expectations by delivering a successful En Primeur 2019 release.
Read more...
Bordeaux Wine Month will be back for its third annual outing this autumn, once again inviting the trade to have a shot at promoting the best from France’s flagship region.
Read more...
Registration for Wines of Germany’s annual #31DaysofGermanRiesling July promotional campaign is soon to close.
Read more...
The Great British Braai Off over the UK May Bank Holiday (23 to 25 May) is to become an annual event after what founder Nik Darlington described as a “hugely successful” first event.
Read more...
With the Bordeaux 2019 En Primeur campaign beginning to unfold in an “unusual manner” with virtual tastings and postponed releases, Liv-Ex has begun to roll out adapted coverage with the publication of its opening report, Bordeaux 2019: the value of time.
Read more...
UK Hospitality has launched a new campaign outlining best practice guidelines for the hospitality sector ahead of a gradual reopening from 4 July.
Read more...
As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.
Read more...
Graft Wine Company is looking to bring the mouth-watering flavours of South African BBQ to the British bank holiday weekend with the launch of the first Great British Braai Off campaign to support South African winemakers.
Read more...
In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe
Read more...
In the second of a series focusing on how the UK’s generic bodies are dealing with the current crisis, we talk to Fernando Muñoz Naranjo, director, Foods and Wines from Spain.
Read more...
Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
Read more...
Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.
Read more...
The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.
Read more...
