Published: 01 December, 2021
It really is hard to know what to believe these days. The digital world enables instant sharing of information across the globe, which seems good and democratic. Just about anyone can participate. But with it comes lower reliability and veracity of what is being communicated, making it easier to seed fake gospels claiming that two plus two equals five, or seven, or even nine. Perhaps what really matters is the extent to which people make decisions and take actions as a result.
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Published: 24 November, 2021
Trivento's Reserve Malbec has become the best-selling wine SKU in the UK, according to recent Nielsen data.
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Published: 02 November, 2021
In association with Wines of Navarra
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Published: 08 September, 2021
Industry stalwart Charles Overin has joined the Kingsland Drinks team, recruited to oversee the company's marketing strategy at the head office in Salford.
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Pernod Ricard UK (PRUK) has appointment Leanne Banks to the position of marketing director, replacing Raja Banerji.
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The Graft Wine Company has appointed two new sales people, while also reopening a London office.
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The phrase ‘content is king’ gained new meaning at this year’s LWF where two sessions focused on how runaway digital adoption rates among consumers are leading to seismic shifts around how the industry markets and sells wine. Jo Gilbert reports.
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DO Cava has announced a series of educational webinars aimed at UK and US trade and communicators as part of its 2021 marketing campaign.
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Published: 19 January, 2021
Have you ever used the ‘F word’ during a meeting with your biggest client? I have. Several times and, to make it worse, several times during the same meeting. The client was Jon Woodriffe, now of Origin Wines, but then Sainsbury’s buyer for French wines.
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Published: 21 October, 2020
Harpers will be joined by some of the giants of the marketing world next week for a deep dive into how SMEs can make branding and communication budgets go further.
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Published: 06 October, 2020
Bordeaux Wines UK has become the latest marketing body to move its activities online.
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Published: 10 August, 2020
Premium Californian wine brand Apothic is to add its first single-varietal wine to its portfolio next month.
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Accolade Wines has unveiled a reshuffle of its top people in Europe – the company’s biggest market.
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Majestic Wine has appointed a performance marketing agency to help drive revenue across its website and network of 192 stores.
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Leading Chilean and Argentinian wine producer Santa Rita Estates has reshuffled its senior management team.
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For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.
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Published: 27 April, 2020
A shift from traditional appellation-based, heritage and winery-focused labels to those that are “more about the market” will be hastened in the wake of the pandemic if wine is to compete with rivals drinks categories.
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Published: 27 April, 2020
Concha y Toro UK has launched a new TV campaign to further fuel “unprecedented” sales of its Argentinean wine brand Trivento.
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Published: 21 April, 2020
In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe
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Published: 16 April, 2020
In its latest series of market insights, Wine Intelligence has highlighted five focus areas for wine marketeers to consider as companies battle through the extreme challenges thrown up by the Covid-19 pandemic and the developing recession.
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