Hardys focuses new branding around “certainty in uncertain times”

Hardys has unveiled a new look for its global branding while also offering customers a 100% money back guarantee with the aim of becoming “a top 10 global power brand by 2025”.

Villa Maria hires Matt Deller

Leading Kiwi wine producer Villa Maria has picked Matt Deller MW as its new chief global sales and marketing officer.

Former Blue Peter presenter jumps ship to head up Mangrove marketing

Hallgarten strengthens marketing team with two new appointments

Hallgarten & Novum Wines has strengthend its marketing team with two new recruits, increasing the size of the team to 14.

Accolade appoints new European marketing director

Accolade Wines has appointed Caroline Thompson-Hill to the role of European marketing director.

New commercial director role at Mangrove UK

Boutique spirits importer and distributer Mangrove UK has a new head honcho at the helm of the company’s marketing and sales teams.

On nailing the Christmas trade-up

Upselling has always been the name of the game at Christmas. But is there more the on- and off-trade can do? James Lawrence reports

New marketing director for Bordeaux

The CIVB has appointed Julie Rambaud-Texier to head its newly restructured marketing department.

Changing of the guard at Taittinger

Pierre-Emmanuel Taittinger is to step down as president of the eponymous family-owned Champagne house at the end of 2019.

Upping your festive game

Spirits and wine are set to receive a healthy dose of Christmas cheer this festive season – if operators can capitalise on premium trends.

Guy Woodward: Champagne’s snobbery is in danger of bubbling over

GUY WOODWARD

Champagne Castelnau appoints marketing and communications director

Champagne Castelnau has strengthened its marketing team with the appointment Olivier Legrand.

Former Armit Wines' marketing head joins Gusbourne in new role

Kent winery Gusbourne has appointed Jonathan White as head of marketing.

Sponsored profile: Q&A with Joao Prates, NERVIR Association

Soul Wines is an innovatve new intiative bringing together tradtional Douro producing families to give them gerater visibility on the international market. Joao Prates explains the big idea


What is Soul Wines and what are the ambitions of the Project?

McGuigan eye premiumisation trends as it launches largest ad campaign to date

McGuigan will focus on tube stations and major cities when it kicks off its biggest UK out of home marketing campaign this autumn.

Computer vision: an eye on the future

Computer vision has been used for years for facial recognition software and this this type of technology will become instrumental in decoding drinking trends, says Jo Gilbert.  

Gusbourne creates marketing manager role

Gusbourne Estate has created a marketing manager role to support its next stage of development.

Southern Comfort seasonal campaign goes back to its roots

A new marketing campaign for Southern Comfort centring on the spirit’s hometown of New Orleans is about to land in the UK.

CIVB goes social with new winter ad campaign

Vins de Bordeaux is releasing a new ad campaign focused on digital formats and social media with the hope of engagining "younger" audiences. 

Digital packaging: how smart is your bottle?

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency