The phrase ‘content is king’ gained new meaning at this year’s LWF where two sessions focused on how runaway digital adoption rates among consumers are leading to seismic shifts around how the industry markets and sells wine. Jo Gilbert reports.
Access to this article is restricted.
You need to have a valid subscription to access this content. If you already have a subscription please log in.
Subscribe
Subscribe today for unrestricted access to ALL content and receive all email newsletters.
Already a subscriber?
Please log in using the link at the top of the page to see this article and all subscriber-only content.