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New commercial director role at Mangrove UK

Published:  01 November, 2019

Boutique spirits importer and distributer Mangrove UK has a new head honcho at the helm of the company’s marketing and sales teams.

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On nailing the Christmas trade-up

Published:  18 October, 2019

Upselling has always been the name of the game at Christmas. But is there more the on- and off-trade can do? James Lawrence reports

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New marketing director for Bordeaux

Published:  16 October, 2019

The CIVB has appointed Julie Rambaud-Texier to head its newly restructured marketing department.

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Changing of the guard at Taittinger

Published:  16 October, 2019

Pierre-Emmanuel Taittinger is to step down as president of the eponymous family-owned Champagne house at the end of 2019.

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Upping your festive game

Published:  23 September, 2019

Spirits and wine are set to receive a healthy dose of Christmas cheer this festive season – if operators can capitalise on premium trends.

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Guy Woodward: Champagne’s snobbery is in danger of bubbling over

Published:  04 March, 2019

GUY WOODWARD

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Champagne Castelnau appoints marketing and communications director

Published:  18 January, 2019

Champagne Castelnau has strengthened its marketing team with the appointment Olivier Legrand.

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Former Armit Wines' marketing head joins Gusbourne in new role

Published:  26 October, 2018

Kent winery Gusbourne has appointed Jonathan White as head of marketing.

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Sponsored profile: Q&A with Joao Prates, NERVIR Association

Published:  17 October, 2018

Soul Wines is an innovatve new intiative bringing together tradtional Douro producing families to give them gerater visibility on the international market. Joao Prates explains the big idea


What is Soul Wines and what are the ambitions of the Project?

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McGuigan eye premiumisation trends as it launches largest ad campaign to date

Published:  27 July, 2018

McGuigan will focus on tube stations and major cities when it kicks off its biggest UK out of home marketing campaign this autumn.

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Computer vision: an eye on the future

Published:  26 July, 2018

Computer vision has been used for years for facial recognition software and this this type of technology will become instrumental in decoding drinking trends, says Jo Gilbert.  

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Gusbourne creates marketing manager role

Published:  16 April, 2018

Gusbourne Estate has created a marketing manager role to support its next stage of development.

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Southern Comfort seasonal campaign goes back to its roots

Published:  06 December, 2017

A new marketing campaign for Southern Comfort centring on the spirit’s hometown of New Orleans is about to land in the UK.

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CIVB goes social with new winter ad campaign

Published:  06 November, 2017

Vins de Bordeaux is releasing a new ad campaign focused on digital formats and social media with the hope of engagining "younger" audiences. 

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Digital packaging: how smart is your bottle?

Published:  15 August, 2017

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency

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Previous Proximo colleagues join forces to establish distribution and marketing agency

Published:  06 June, 2017

A new sales, distribution and marketing agency for spirits has been set up with a focus on helping smaller, premium suppliers.

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Ex-Sopexa UK & Ireland boss Anne Burchett launches new marketing venture

Published:  26 May, 2017

Anne Burchett, a well know figure in the UK wine trade and former managing director of Sopexa UK and Ireland, has launched herself back into the trade with the founding of Burchett Wine & Food Marketing.

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