Many in the drinks world, due to its global nature, collect ‘air miles’ through various schemes, occasionally upgrading their cabin or saving up to kick-start a welcome vacation. But few, perhaps, give much thought to the link between flying and wine, beyond having the odd glass with dinner at 39,000ft. For a growing number of ‘ordinary’ frequent fliers, however, BA has emphatically strengthened that link with its The Wine Flyer programme, most recently taking the form of an inaugural The Wine Flyer Avios Experience trip to San Sebastian and La Rioja.
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I’m going to come right out and admit it. I’ve worked in the wine world for 22 years now, and I still don’t really understand malolactic fermentation. I know what it is, in principle. I even know roughly what it does. But how it works or how you stop it? Not a scooby…
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I used to love Wine Twitter. In those early days, it was such a vibrant place: issues debated, introductions made; previously untapped insights and articles uncovered; consumers and commentators exchanging views with winemakers and business leaders in an international, interactive forum.
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Published: 29 October, 2024
Carte Blanche has welcomed wine industry professional Ruth Spivey to their team on a part-time basis to oversee sales across the south east and support marketing efforts.
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Published: 14 October, 2024
Armit Wines is investing in new staff as part of its five-year strategy to build on its recent turnaround.
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Published: 06 September, 2024
New data has revealed the precarious business of investing in celebrity backed brands; for while they tend to outperform their total category, celebrity involvement doesn’t always guarantee success.
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During the 1990’s my business sold millions of bottles of great value Hungarian wines to the UK’s supermarkets. The wines were made under the guidance of a young Australian winemaker whose hands on approach ensured they bristled with ripe fruit flavours. Retailing at the equivalent of £6-£8 at today’s prices they went down a storm in the high-volume part of the burgeoning wine market.
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Published: 01 December, 2023
Chris Jeffreys, creative director at Love agency, argues there’s no room for complacency with high-end brands in this era of high inflation.
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Published: 10 August, 2023
Michael Goldstein, entrepreneur and founder of prosecco.com, questions whether celebrity investment in the booze business is all it’s cracked up to be.
Celebrity status is lighting up the spirits, wine and cocktail scene, with A-list faces trading scripts for spirits and couture for wine cellars. A stroll down the drinks aisle can now sometimes feel like a walk down the red carpet, with famous names backing many labels. But stardom does not necessarily guarantee long-term success for a beverage brand.
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Published: 28 April, 2022
The Portman Group has launched a new online training programme on responsible marketing specifically for smaller producers and start-ups.
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Published: 03 February, 2022
More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.
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Published: 27 January, 2022
Wine pioneer David Sandys-Renton has died, aged 85.
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Published: 19 January, 2022
The UK's leading supermarket retailer of premium wines has appointed Barry Dick MW to its BWS bulk buying team.
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Published: 20 December, 2021
The long-running trade fair Vinexpo Bordeaux has been officially retired by its organisers, replaced by the inaugural 'Bordeaux Wine Week' in 2022.
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Published: 01 December, 2021
It really is hard to know what to believe these days. The digital world enables instant sharing of information across the globe, which seems good and democratic. Just about anyone can participate. But with it comes lower reliability and veracity of what is being communicated, making it easier to seed fake gospels claiming that two plus two equals five, or seven, or even nine. Perhaps what really matters is the extent to which people make decisions and take actions as a result.
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Published: 24 November, 2021
Trivento's Reserve Malbec has become the best-selling wine SKU in the UK, according to recent Nielsen data.
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Published: 02 November, 2021
In association with Wines of Navarra
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Published: 08 September, 2021
Industry stalwart Charles Overin has joined the Kingsland Drinks team, recruited to oversee the company's marketing strategy at the head office in Salford.
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Pernod Ricard UK (PRUK) has appointment Leanne Banks to the position of marketing director, replacing Raja Banerji.
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The Graft Wine Company has appointed two new sales people, while also reopening a London office.
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