Bordeaux Wine Week to fold in Vinexpo Bordeaux

By James Lawrence

Published: 20 December, 2021

The long-running trade fair Vinexpo Bordeaux has been officially retired by its organisers, replaced by the inaugural 'Bordeaux Wine Week' in 2022.

First established in 1981, the Vinexpo format will be modified to include a mixture of trade and consumer-focused events.

Due to take place between 16 to 26 June, headline events include the ‘Act for Change’ symposium on 21-22 June. It will deliver a series of conferences hosted by renowned international speakers addressing ‘Wine in 2030’ at the Cité du Vin. The symposium will deal with developments linked to climate change by focusing on three themes – production, consumer expectations and marketing issues.

In addition, an ambitious wine festival will take place in the city from 23 to 26 June, organised by the CIVB (Bordeaux wine marketing council) and the Bordeaux conurbation tourist information and convention office (OTCBM).

Consumers will enjoy an open-air wine tasting featuring key appellations, with stalls and presentations set up along the Bordeaux quayside.

The Bordeaux Wine Festival experience will also take place on Thursday 16 June, ahead of the main event, involving restaurants, wine merchants, concert venues and pop-up riverside cafés.

"Forty years ago, there was a need to separate the professional from the personal," Rodolphe Lameyse, head of Vinexposium, told the French media last week.

"But today, the two are intertwined so we might as well bring them together. It's not a revolution, it's an evolution. We just won't use the term Vinexpo Bordeaux so as not to confuse international participants."

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