The Bordeaux Wine Council (CIVB) has launched a new digital campaign has launched to increase awareness of Bordeaux wines in the UK market - a major market for wine exports from the region.
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2017 saw an increase in exports for Bordeaux to key markets such as UK, Germany and Belgium, with the US and China also on an upward trajectory, delivering significant growth in higher priced wines.
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The CIVB has issued a call out to all UK indie merchants to enter their favourite Bordeaux wines for judging in the annual Everyday Bordeaux Selection competition.
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The official Bordeaux wine body has announced a number of initiatives lined up for the UK for 2018, including an official Bordeaux Wine Month to run in UK independents throughout the month of June.
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Vins de Bordeaux is releasing a new ad campaign focused on digital formats and social media with the hope of engagining "younger" audiences.
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Bordeaux oenophiles can now access all the latest news and training from the region via a new digital source.
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