Harpers Wine & Spirit Trade News

Bordeaux Wine Week to fold in Vinexpo Bordeaux

Published: 20 December, 2021

The long-running trade fair Vinexpo Bordeaux has been officially retired by its organisers, replaced by the inaugural 'Bordeaux Wine Week' in 2022.

Jerry Lockspeiser: Is it time to kill wine’s sacred cows?

Published: 01 December, 2021

It really is hard to know what to believe these days. The digital world enables instant sharing of information across the globe, which seems good and democratic. Just about anyone can participate. But with it comes lower reliability and veracity of what is being communicated, making it easier to seed fake gospels claiming that two plus two equals five, or seven, or even nine. Perhaps what really matters is the extent to which people make decisions and take actions as a result.

Trivento Malbec triumphs as UK's best-selling wine

Published: 24 November, 2021

Trivento's Reserve Malbec has become the best-selling wine SKU in the UK, according to recent Nielsen data.

Headline hero: Javier Santafé, DO Navarra

Published: 02 November, 2021

In association with Wines of Navarra

Kingsland Drinks hires new head of marketing and insights

Published: 08 September, 2021

Industry stalwart Charles Overin has joined the Kingsland Drinks team, recruited to oversee the company's marketing strategy at the head office in Salford.

Pernod Ricard appoints new marketing director

Published: 28 June, 2021

Pernod Ricard UK (PRUK) has appointment Leanne Banks to the position of marketing director, replacing Raja Banerji.

Graft expands sales team as it returns to London

Published: 24 June, 2021

The Graft Wine Company has appointed two new sales people, while also reopening a London office.

Technology: Power of the network

Published: 17 June, 2021

The phrase ‘content is king’ gained new meaning at this year’s LWF where two sessions focused on how runaway digital adoption rates among consumers are leading to seismic shifts around how the industry markets and sells wine. Jo Gilbert reports.

Cava in the round

Published: 09 June, 2021

DO Cava has announced a series of educational webinars aimed at UK and US trade and communicators as part of its 2021 marketing campaign.

Soapbox: Talking of funny foreigners

Published: 19 January, 2021

Have you ever used the ‘F word’ during a meeting with your biggest client? I have. Several times and, to make it worse, several times during the same meeting. The client was Jon Woodriffe, now of Origin Wines, but then Sainsbury’s buyer for French wines.

Harpers’ Small Business Marketing Masterclass brings together Facebook, OMD and the IPA

Published: 21 October, 2020

Harpers will be joined by some of the giants of the marketing world next week for a deep dive into how SMEs can make branding and communication budgets go further.

Bordeaux takes trade briefing online

Published: 06 October, 2020

Bordeaux Wines UK has become the latest marketing body to move its activities online.

Apothic adds first single-varietal to range

Published: 10 August, 2020

Premium Californian wine brand Apothic is to add its first single-varietal wine to its portfolio next month.

Caroline Thompson-Hill becomes Accolade’s European MD

Published: 01 July, 2020

Accolade Wines has unveiled a reshuffle of its top people in Europe – the company’s biggest market.

Majestic appoints performance marketing agency to drive revenue

Published: 16 June, 2020

Majestic Wine has appointed a performance marketing agency to help drive revenue across its website and network of 192 stores.

New senior appointments at Santa Rita

Published: 01 June, 2020

Leading Chilean and Argentinian wine producer Santa Rita Estates has reshuffled its senior management team.

Friday Read: Chasing millennials – a moribund or redefined art?

Published: 15 May, 2020

For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.

Future of wine labels is in reflecting the drinker, says Cox

Published: 27 April, 2020

A shift from traditional appellation-based, heritage and winery-focused labels to those that are “more about the market” will be hastened in the wake of the pandemic if wine is to compete with rivals drinks categories.

Trivento in new TV push

Published: 27 April, 2020

Concha y Toro UK has launched a new TV campaign to further fuel “unprecedented” sales of its Argentinean wine brand Trivento.

Generics respond to the pandemic: Wine Australia

Published: 21 April, 2020

In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe