France remains a powerhouse in the UK wine market, although its position is far from unassailable. The headline figures from IWSR data show that in 2025 in the UK, 88% of total French origin wine was consumed in the off-trade, and 12% in the on-trade.
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Data from the latest Bevtrac survey from drinks analytics provider IWSR – which assesses consumer behaviour across 15 key markets – reveals that the drinking rate of Gen Z (legal drinking age to 28) has stabilised at 74%. This figure represents an 8 percentage point rise compared to three years prior (66%).
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Recently there has been debate aplenty in the drinks trade press about the popularity of the low and no category and its market potential. Anecdotally, Harpers continues to meet plenty in the trade – from top somms to indie merchants – with a deep interest and investment in the category. To provide clarity on consumer sentiment, hard data is needed. Step in insights provider KAM and its Drinking Differently: Low + No 2026 report. Based on a nationally representative survey of 2,000 drinking-age adults, clues emerge regarding the trajectory of the category. We take a dive into the numbers and the landscape of low and no consumption.
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Italy remains a powerhouse in terms of wine production, again topping the world’s volume output as a country for 2025, up from 2024’s near 44 million hectolitres to a heady 47 million hectolitres last year. Sparkling, led by the ongoing and seemingly unstoppable success of prosecco, continues to dominate, with the likes of still Pinot Grigio also feeding into export positivity.
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IWSR – the beverage alcohol insights firm – is predicting global alcohol consumption to continue declining until 2031, though recovering to around its 2025 levels by 2035.
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The WSTA has unveiled sales statistics from its new Sip 2 report which show that for 2025, off-trade sales for the ready to drink (RTD) category rose +17% year on year in terms of value.
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Total consumption of beverage alcohol in the US declined by -5% during 2025, according to new data released by the IWSR.
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Published: 23 April, 2026
The wine and spirits sector has hit back against what the Wine and Spirit Trade Association (WSTA) called “the UK's uniquely punitive excise duty regime”.
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Published: 16 April, 2026
Lanchester’s Chris Smith talks Andrew Catchpole through the benefits of mining carbon data – and old coal mines.
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Published: 31 March, 2026
Argentina has been on an export journey not untypical of much of the wine market – both value and volume sales over the past five years have been on a downward trajectory.
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Published: 13 March, 2026
New figures from the Office for National Statistics (ONS) reveal that the UK showed no GDP growth in January 2026. During the month, ‘food and beverage activities’ fell a concerning 2.7%.
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Published: 11 February, 2026
New research from financial advisory firm BTG can reveal that 69 distillers in Scotland – almost 20% of the total – are facing financial distress.
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Published: 05 February, 2026
Fresh research from fine wine trading platform Liv-ex highlights the predictive power of using the bid-to-offer (BO) ratio to anticipate future fine wine market performance.
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Published: 14 January, 2026
The Old Vine Registry, the world’s largest database of historic vine plantings, has announced that it has reached 9,393 registered vineyards across 42 countries to date. The figure represents an impressive surge in registrations, with 4,000 total entries this time last year by comparison.
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Published: 13 November, 2025
Alcohol data and insights company IWSR has forecasted a -2.4% decline in global wine volume sales for 2025. This plays out against the background of a predicted -0.4% fall in global beverage alcohol volume sales for the year.
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Published: 06 November, 2025
Fresh data from IWSR can reveal that global total beverage alcohol (TBA) consumption volume was in decline during the first half of the financial year, with a drop of -1% reported.
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Published: 07 October, 2025
Some 71% of European consumers are buying, stocking or consuming less alcohol, according to new analysis released today at the Beverage Forum Europe 2025 by Circana.
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Published: 05 August, 2025
Fresh data from the Hospitality Market Monitor from CGA by NIQ and AlixPartners can reveal that the UK hospitality sector saw 62 net closures per month in the first half of 2025. This figure equates to approximately two closure per day.
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Moderation, sober-curious, low and no. All buzzwords those in the drinks industry have become very familiar with over the past five years. At KAM’s Low & No: Drinking Differently conference, it was clear to attendees that far from being a brief fad, the parallel trends of rising moderation alongside the growth of the low & no category, are resolutely here to stay.
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The latest Bevtrac survey from ISWR highlights that Gen Z are not rejecting alcohol any more than older consumers, with findings showing in some cases they may even be pushing back against moderation.
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