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Pernod Ricard invests in Italy’s Italicus

Published:  12 March, 2020

Pernod Ricard has expanded its ‘super’ premium spirits portfolio with an undisclosed investment in bergamot-infused Italian aperitivo Italicus.

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Pernod Ricard partnership to bring Baijiu to the international market

Published:  19 November, 2019

Baijiu, China’s most popular and deeply historic spirit, could be making its way to the UK thanks to a new partnership with French giant Pernod Ricard.

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On nailing the Christmas trade-up

Published:  18 October, 2019

Upselling has always been the name of the game at Christmas. But is there more the on- and off-trade can do? James Lawrence reports

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Pernod Ricard consolidates business in France

Published:  03 October, 2019

French giant Pernod Ricard is consolidating in an effort to cut costs after it emerged that sales in France have fallen by €60 million (£53.4 million) over the past two years.

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Upping your festive game

Published:  23 September, 2019

Spirits and wine are set to receive a healthy dose of Christmas cheer this festive season – if operators can capitalise on premium trends.

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More segmentation around Christmas needed as trading up accelerates

Published:  27 August, 2019

Pernod Ricard is encouraging retailers and on-trade operators to think about Christmas in a series of moments and occasions that run throughout October, November and December, with different opportunities at different points through the three-month period.

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Two to three big Christmases left for gin amid premium spirits boom

Published:  23 August, 2019

Pernod Ricard is banking on another big hurrah for gin growth this festive season, with its on-going popularity and major presence in the UK’s cocktail culture helping to boost growth of premium spirits.

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Pernod Ricard to unveil non-alcoholic dark spirit

Published:  18 July, 2019

Pernod Ricard UK is embracing the no and low trend with a premium alcohol-free dark spirit.

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International spirits industry unites behind new global body

Published:  10 July, 2019

Many of the world’s leading spirits producers have partnered to create a new global organisation for the industry, it was announced in Geneva yesterday.

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Fit for the future

Published:  26 June, 2019

Maison Martell has formed a dynamic partnership aimed at preparing its vineyards for climate breakdown, as  Alison Reid, of ethical-hedonist.com, reports. 

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Boiler Room and Pernod Ricard team up for new festival

Published:  03 June, 2019
 

Boiler Room, the music and culture platform, has joined forces with Pernod Ricard to launch the Boiler Room Festival, which will take place in London, Los Angeles and Johannesburg.

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Brancott Estate launches organic wine

Published:  23 May, 2019

Brancott Estate has launched its first organic and vegan wine range after the organic wine market grew 11% year on year.

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Malibu unveils new look for the summer

Published:  08 May, 2019

Malibu has refreshed its packaging across its full portfolio in time for the summer season.

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Pernod Ricard sets new sustainability targets

Published:  04 April, 2019

Pernod Ricard has launched its 2030 Sustainability & Responsibility Roadmap comprising eight key commitments across its business ‘from grain to grass’.

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Reviving Tequila

Published:  12 December, 2018

Thanks to its renewed reputation as a drink to be taken seriously, Lisa Riley looks at tequila’s potential in the UK as an upmarket and fashionable spirit.

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House of Tequila urges industry to work together to stabilise prices

Published:  10 December, 2018

With another two years to go before the current agave shortage – which has caused huge price spikes – is expected to come to an end, House of Tequila has urged the industry to “work together” to avoid such volatile market conditions in the future.

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Pernod Ricard Winemakers pledges to source 100% renewable electricity

Published:  29 November, 2018

Pernod Ricard Winemakers has pledged to source 100% renewable electricity across all of its Australian sites by mid-2019.

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Altos reveals winners of first ‘sustainability competition’

Published:  20 November, 2018

Canada has been crowned the winner of Altos Tequila’s first bartender competition based on innovation in sustainability.

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Pernod Ricard looks to Canada for latest premium gin

Published:  02 November, 2018

Pernod Ricard UK is further expanding the top end of its gin portfolio with leading Canadian brand Ungava.

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Asia drives strong Q1 growth at Pernod Ricard

Published:  18 October, 2018

Pernod Ricard’s first quarter figures revealed strong growth underpinned by China and India the Asian markets.

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