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Pernod Ricard to acquire The Whisky Exchange

Published:  21 September, 2021

French international Pernod Ricard has finalised an agreement to purchase a leading UK retailer of wines and spirits.

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UK helps boost sales recovery at Pernod Ricard

Published:  01 September, 2021

Pernod Ricard, producer of Campo Viejo and Absolut has announced a “dynamic rebound” of sales in Europe following a tough 2020, with the UK, Germany and Eastern Europe offsetting declines in Spain, Ireland and Travel Retail.

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Pernod Ricard appoints new marketing director

Published:  28 June, 2021

Pernod Ricard UK (PRUK) has appointment Leanne Banks to the position of marketing director, replacing Raja Banerji.

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Denis O’Flynn joins Kingsland Drinks

Published:  06 April, 2021

Kingsland Drinks Group has appointed Denis O’Flynn, previously MD at Pernod Ricard UK and chairman of the WSTA, as a non-executive director of its board.

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Pernod Ricard adds age-restriction labelling three years ahead of time

Published:  17 March, 2021

Pernod Ricard has announced that age-restriction labelling will be added to all its bottles three years ahead of schedule.  

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Drinks giants back startup incubator scheme for black-owned FMCG brands

Published:  16 February, 2021

Pernod Ricard and Diageo have backed a new not-for-profit innovation accelerator founded to drive growth of black-owned brands within FMCG.

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Absolut follows up 'paper' bottle launch with 60% recycled glass edition

Published:  01 February, 2021

Pernod Ricard’s flagship vodka brand, Absolut, has launched its latest limited-edition bottle made of 60% recycled glass, making it the brand’s most sustainable glass bottle to date. 

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UK retail lifts moribund global sales at Pernod Ricard

Published:  22 October, 2020

Drinks giant Pernod Ricard has seen its sales drop 6% in the first quarter of the financial year, though UK retail sales remain dynamic.

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Pernod Ricard recognised for environmental efforts

Published:  06 October, 2020

Drinks giant Pernod Ricard has been awarded ‘Lead’ status by the United Nations Global Compact for the third consecutive year for its work on sustainability.

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Sales at Pernod Ricard slump post-Covid

Published:  02 September, 2020

Organic sales at Pernod Ricard fell 9.5% as a result of the Covid-19 crisis, the company has reported, with revenues for the year to 30 June reaching €8.5bn.

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Pernod Ricard takes mezcal super premium

Published:  17 July, 2020

French giant Pernod Ricard has grown its stake in the “fast-growing” mezcal segment via Ojo de Tigre, a small-batch spirit made from sustainable agave.

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Pernod Ricard UK launches largest single malt collection

Published:  08 July, 2020

Fifteen rare single malts are matriculating over to Pernod Ricard UK’s main portfolio, significantly ramping up the French giant’s stake in the Scotch whisky category.

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The Drinks Trust raises over £400,000 via coronavirus campaign

Published:  31 March, 2020

The Drinks Trust has fundraised over £400,000 to date via its campaign launched earlier this month to support the people of the drinks industry who have been left in financial crisis as a result of coronavirus (Covid-19). 

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Pernod Ricard invests in Italy’s Italicus

Published:  12 March, 2020

Pernod Ricard has expanded its ‘super’ premium spirits portfolio with an undisclosed investment in bergamot-infused Italian aperitivo Italicus.

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Pernod Ricard partnership to bring Baijiu to the international market

Published:  19 November, 2019

Baijiu, China’s most popular and deeply historic spirit, could be making its way to the UK thanks to a new partnership with French giant Pernod Ricard.

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On nailing the Christmas trade-up

Published:  18 October, 2019

Upselling has always been the name of the game at Christmas. But is there more the on- and off-trade can do? James Lawrence reports

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Pernod Ricard consolidates business in France

Published:  03 October, 2019

French giant Pernod Ricard is consolidating in an effort to cut costs after it emerged that sales in France have fallen by €60 million (£53.4 million) over the past two years.

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Upping your festive game

Published:  23 September, 2019

Spirits and wine are set to receive a healthy dose of Christmas cheer this festive season – if operators can capitalise on premium trends.

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More segmentation around Christmas needed as trading up accelerates

Published:  27 August, 2019

Pernod Ricard is encouraging retailers and on-trade operators to think about Christmas in a series of moments and occasions that run throughout October, November and December, with different opportunities at different points through the three-month period.

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Two to three big Christmases left for gin amid premium spirits boom

Published:  23 August, 2019

Pernod Ricard is banking on another big hurrah for gin growth this festive season, with its on-going popularity and major presence in the UK’s cocktail culture helping to boost growth of premium spirits.

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