The International Alliance for Responsible Drinking (IARD), a collective of some of the world’s biggest alcohol producers, has surpassed its 2024 goal of embedding rigorous digital safeguards across thousands of brands worldwide.
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Jo Gilbert looks at how the biggest alcohol brands and social media platforms are banding together to tackle the rapidly developing world of online age-assurance systems.
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Bacardi has announced two new major appointments, with Steve Young taking on the newly created role of business unit director for the UK & Ireland, while Amanda Almond becomes MD of northern Europe.
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Martini has announced that all its Asti grape suppliers are on track to becoming certified sustainable in 2021.
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Pernod Ricard’s flagship vodka brand, Absolut, will be rolling out its prototype “paper” bottle from today (25 January), initially in both the UK and Sweden.
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Bacardi has acquired pre-batched cocktails company Tails for an undisclosed sum.
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Brits are gearing up to throw out the festive rule book this Christmas with new research showing a shift in festive consumer drinking trends.
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Bacardi has unveiled plans to develop the “world’s most eco-friendly spirits bottle” which will biodegrade in 18 months.
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From care packages for hospitality staff to innovative and creative lockdown collaborations, Chris Losh looks at how those in the industry have reached out to one another
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Canned drinks and grab-and-go cocktails to go are expected to be given a major boost this summer thanks to a new vogue in outdoor drinking.
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Armit Wines is the latest in the drinks industry to pledge its support to The Drinks Trust’s coronavirus campaign as overall industry projects across the off- and on-trade continue to gather pace with Brockmans Gin, Bacardi and House of Champagne Henri Giraud also revealing new initiatives.
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Bacardi has pledged $3m to support bars and restaurants around the world debilitated by the coronavirus shutdown.
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Bacardi is focusing its energy on its premium range with a new barrel-aged golden sipping variant, adding fire to a category that is quickly on the rise.
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Bacardi and Brown-Forman are to end their UK collaboration, the companies have revealed.
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Entries are now open for the 2020 Bacardi Legacy Cocktail Competition.
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The 2019 Bacardi Legacy Cocktail Competition has been won by Ronnaporn Kanivichaporn from Bangkok, Thailand.
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On-trade operators at Bar Convent were urged to ditch a “vanilla” approach in favour of taking a more political stance with the brands they pour and activities they run.
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Bacardi has completed the acquisition of premium tequila producer Patrón Spirits International.
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Last month, 5,500 Bacardi employees left their desks and headed to their local haunt for the inaugural Back to the Bar initiative. Jo Gilbert finds out more
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Employees at spirits powerhouse Bacardi left their computers and labs yesterday and headed to their local bars as part of a global initiative to find out what’s driving engagement at the sharp end of the trade.
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