Subscriber login Close [x]
remember me
You are not logged in.

Q&A: Rowena Curlewis, CEO & co-founder, Denomination

Published:  21 May, 2020

Designer Rowena Curlewis talks trends and packaging design in a post-pandemic world. Andrew Catchpole tunes in.

Read more...

Change of pace: How Covid/climate pressures are accelerating innovation of packaging and design

Published:  20 May, 2020

With drinks fast evolving to meet consumer trends, design and packaging has an ever more important role in communicating change, writes Andrew Catchpole

Read more...

NPD: All systems… pause

Published:  18 May, 2020

The global pandemic and changing consumer behaviour that accompanies it have presented myriad challenges when it comes to NPD, as Lisa Riley reports

Read more...

How do you give the drinks of yesteryear a modern twist?

Published:  13 March, 2020

Rowena Curlewis, CEO of drinks design specialist Denomination, on why legacy brands are enjoying a new lease of life.  

Read more...

Great design can transform wines’ fortunes – so why do so many ignore its potential?

Published:  19 August, 2019

Advertising spend in the wine sector is a fraction of that for beer, so brand and packaging identity have to work especially hard to influence consumer decision-making, says Rowena Curlewis, CEO of drinks design specialist Denomination

Read more...

Thinking holistically

Published:  03 April, 2019

Quality juice alone falls short of selling the whole wine experience. Andrew Catchpole tunes into the neuroscience behind good design

Read more...

Q&A: Abi Barlow, Barlow & Co.

Published:  18 February, 2019

Barlow & Co. founder Abi Barlow talks Andrew Catchpole through the creative thinking between wine and design

Read more...

Will UK ‘bottle-ists’ ever accept wine in a can?

Published:  02 January, 2019

Rowena Curlewis, CEO of drinks design specialist Denomination, urges winemakers to stop bottling it and embrace new packaging formats and sizes

Read more...

Digital packaging: how smart is your bottle?

Published:  15 August, 2017

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency

Read more...

Innovation: Moving on up

Published:  07 August, 2017

Jo Gilbert asks if wine will ever have its Brewdog moment

Read more...

Burgundy’s Château de Pommard gets modern makeover

Published:  26 July, 2017

Historic Burgundy brand Château de Pommard has given itself a 21st century overhaul by updating its traditional Burgundian bottle design.

Read more...