The perfect package: Bridging producer with consumer

By Chris Wilson

Published: 13 August, 2025

Don’t judge a book by its cover. But we all do. Even better for the bookworm, you can flick through the book first, read a few paragraphs and check out the reviews on the inside cover. All of this is much harder with a bottle of wine or spirits; you can very rarely sample the product before purchasing, so the extent to which the customer is led by the label design and packaging is significant.

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