Personalised marketing, customer reviews and product comparisons are key to successfully selling alcohol online, according to Amazon.
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Marks & Spencer is set to launch what it claims is the first carbon neutral Beaujolais Nouveau. The 2013 vintage is to be bottled in PET and launched, in line with tradition, on the third Thursday of November (21).
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Selling wine direct to the consumer is one of the best ways of creating brand ambassadors, according to the wine trade.
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Amazon has its sights firmly set on the wine and alcoholic drinks sector as it sees the "consumables" sector as a vital part of its future growth strategy.
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Wine businesses can be more creative with packaging and products, says one of the biggest names in the spirits world.
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Restaurants should drop sommeliers and offer customers the chance to send bottles back if they don't like them, say on-trade experts.
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Social media allows us all to be "flys on the wall" at the water coolers of every office in the country, according to Alex Myers of PR and brand consultancy Manifest speaking at today's Wine Vision conference in London.
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The wine trade has got to make itself more approachable, says industry commentator Robert Joseph.
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6pm
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Wine is out of step with consumers and lags behind other industries, according to a top-level executives at a debate at Wine Vision.
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3pm:
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Independent brewer, Bath Ales is continuing its expansion to open a café bar and 40-cover restaurant destination within South West's Colston Hall.
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11.30am: The Chinese wine market is being dangerously held back by "short term, profiteering" wine importers that are pushing vastly over priced wine in to the market and confusing consumers, according to leading Chinese players speaking at today's Wine Visionconference.
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11am: E-commerce and online wine sales is helping to democratise the Chinese wine market and open up the global world of wine to consumers in even the most remote parts of China, delegates heard at the second day of the Wine Visionconference in London.
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Accolade Wines is to launch a consumer campaign to raise brand awareness of Hardys Chardonnay.
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Industry leaders issued stark warnings about making wine less intimidating for consumers and moving the focus away from price at today's Wine Visionconference in London.
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6pm: The key to building successful wine brands comes down to understanding category data, consumer behaviour and empowering your staff to make decisions and work more effectivley with the with their key trade customers, according to the UK head of Accolade Wines, Paul Schaafsma, speaking at today's Wine Vision global wine conference.
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5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.
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3.15pm:The wine industry can learn a great deal from how the restaurant and food sector has found ways to cut through to the masses by connecting with consumers by promoting artisan and authentic food styles and restaurant trends, according to wine consultant, Paul Henry, chair of Wine Vision, London's biggest ever wine conference which opened this afternoon.
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