New distributor launches into market with vodka brand
Published: 08 September, 2008
A new drinks distributor has entered into the UK market with the launch of Latvian vodka product.
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Retailers are shocked by Diageo's new terms
Published: 05 September, 2008
Multiple retailers have told Harpers they are "shocked and amazed" at Diageo's plans to unify its trade agreements across all of its routes to market in what is being seen as a bid to get more control over pricing and promotions of its brands, writes Shirley Webb.
Read more...Bols launches competition to find the next "Tom Cruise"
Published: 05 September, 2008
Bols, distributed by Maxxium UK, is commemorating the 20th anniversary of the movie Cocktail with an online competition to find the UK's next "superstar bartender."
Read more...Intercontinental Brands secures World Cup sponsorship deal
Published: 05 September, 2008
InterContinental Brands (ICB) has secured exclusive broadcast sponsorship of four of Scotland's live 2010 World Cup away qualifying matches.
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Diageo ploughs £41 million into Christmas sales push
Published: 05 September, 2008
Diageo is ploughing a record £41 million into brand, retailer and category activity in the run up to Christmas.
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Fischer Boel crowned wine personality of the year
Published: 04 September, 2008
Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, has been awarded the Wine Personality of the Year 2008 award by the International Wine Challenge.
Read more...Diageo supports educational alcohol leaflet
Published: 03 September, 2008
Diageo GB is sponsoring the latest edition of the British Liver Trust's publication, Alcohol and Liver Disease.
Read more...Footballer Ginola to launch own wine brand
Published: 02 September, 2008
Ex Newcastle United, Aston Villa and Tottenham Hotspur footballer David Ginola is to launch his own brand of rosé wine in the UK.
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Greene King "on track" despite summer slowdown
Published: 02 September, 2008
Greene King has said it is on track to meet expectations for the current financial year, despite seeing a drop in sales over the summer period.
Read more...Wine "one of fastest growing" fairtrade products
Published: 02 September, 2008
Wine represents one of the fastest growing fair trade products in the UK, according to figures from the Fairtrade Foundation.
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Wholesale listings boost FirstCape wine brand sales
Published: 02 September, 2008
Recent listings with Booker, Nisa and Bestway/Batleys have more than doubled sales of South African wine brand FirstCape in the impulse sector of the take-home drinks market, according to Nielsen data.
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Greene King reduces wine and beer prices
Published: 01 September, 2008
Greene King is investing £1 million in a cut-price drinks promotion in 200 of its pubs.
Read more...Coors adds 3p to the price of a pint
Published: 01 September, 2008
Coors Brewers has been forced to increase its wholesale price by 3p per pint because of current economic conditions and the "severity of inflationary increases."
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Barracuda's chief exec opens pub in home town
Published: 01 September, 2008
The Barracuda Group has added to its portfolio of pubs with the opening of The Malt Cross in Ayr. The opening of the pub under the Smith & Jones concept signifies Barracuda's 13th site in Scotland and sees the Group's estate rise to 220 pubs.
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BenRiach acquires Glendronach from Chivas Brothers
Published: 01 September, 2008
The BenRiach Distillery Company has purchased the Glendronach Distillery from Chivas Brothers, the Scotch whisky business of Pernod Ricard, for an undisclosed sum.
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Diageo announces new trade terms
Published: 30 August, 2008
Diageo GB is introducing new standard trade terms from September, which it says aim to use customer investment more effectively to support growth within the alcohol beverage category.
Read more...A New Look for Veuve Du Vernay
Published: 29 August, 2008
Patriarche Wine Agencies, the UK subsidiary of French wine giant Groupe Patriarche in Beaune, announces the re-launch of sparkling wine brand Veuve du Vernay into the UK.
The full Veuve du Vernay range has received a complete packaging redesign including label, foil and bottle. The sophisticated and elegant new packaging has been created to reflect the dedication to quality and excellence both inside and out of the bottle.
'With an RRP of £6.99 we believe Veuve du Vernay is an affordable and elegant range of French sparkling wines that offers an excellent alternative to Cava and Champagne.' Says Vincent Goyat, Export Director at Groupe Patriarche. 'Initially we're launching three wines within the range into the UK; Veuve du Vernay Brut NV, Veuve du Vernay Demi-sec NV and Veuve du Vernay Brut Rosé NV, and we have plans to extend the range over the coming months.'
Veuve du Vernay became part of the Groupe Patriarche portfolio when they acquired Bordeaux sparkling wine producer Sorevi in 2003, an acquisition that saw Patriarche become the second largest sparkling wine producer in France.
Patriarche Wine Agencies have already secured listings for Veuve du Vernay Brut NV and Veuve du Vernay Brut Rosé NV at Tesco and Veuve du Vernay Rosé NV at CoOp.
Diageo invests £5 million in Guinness ad campaign
Published: 29 August, 2008
Diageo GB is investing £5 million in a new campaign for Guinness.
Read more...Virgin Wines to push Chilean range online
Published: 29 August, 2008
Virgin Wines is launching a section dedicated to Chile and Chilean wine on its website.
Read more...Whisky marketing passes responsibility audit
Published: 29 August, 2008
An in-depth audit of industry marketing practice has concluded that Scotch whisky companies are meeting the highest standards of responsible brand marketing and promotion. Research by The Scotch Whisky Association (SWA) found that distillers had successfully implemented tough industry rules into everyday marketing practices.
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