Having competed in the past three years of World Class GB, 2025’s winner Emanuele Mensah has some perspective on how Diageo’s bartender competition is evolving, and how it reflects broader industry trends.
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Leading sparkling wine producer Simpsons' Wine Estates has released a new range of premium still wines – the Q Class.
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Bancroft Wines has teamed up with Tokaj producer Juliet Victor for the UK distribution of its single vineyard Furmints and sweet wines.
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Diageo World Class Competition 2021 has awarded London-based Mark McClintock the title of GB Bartender of the Year.
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Diageo is preparing to get bartenders revved up ahead of its annual World Class cocktail-making competition with a UK-wide ‘training tour’.
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Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.
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Diageo Reserve has announced its 2019 World Class Top 100 bartenders, putting the spotlight on the best and brightest of the UK bar world.
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Diageo Reserve has taken out several steps in the admissions process for its World Class bartender competition, promising to make it easier than ever for up and coming talent to apply.
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Diageo’s The Future of Drinks trends session at its World Class global bartending finals in Berlin earlier this week predicted that low and no alcohol alternatives would continue to grow, with younger consumers driving the change.
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