Harpers Wine & Spirit Trade News

Diageo Reserve hits the road for UK studios tour

Published: 20 January, 2020

Diageo is preparing to get bartenders revved up ahead of its annual World Class cocktail-making competition with a UK-wide ‘training tour’.

Diageo reveals GB World Class finalists

Published: 31 May, 2019

Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.

UK’s top 100 bartenders announced

Published: 11 April, 2019

Diageo Reserve has announced its 2019 World Class Top 100 bartenders, putting the spotlight on the best and brightest of the UK bar world.

Diageo World Class strips out semi-finals for “streamlined” admissions

Published: 15 March, 2019

Diageo Reserve has taken out several steps in the admissions process for its World Class bartender competition, promising to make it easier than ever for up and coming talent to apply.

Diageo identifies low and no alcohol as number one trend for 2019

Published: 12 October, 2018

Diageo’s The Future of Drinks trends session at its World Class global bartending finals in Berlin earlier this week predicted that low and no alcohol alternatives would continue to grow, with younger consumers driving the change.