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KAM conference: Venues ignore low and no at their peril

The figure is up 31% from 2024 highlighting that low and no consumers are increasingly willing to take their custom elsewhere if they feel uncatered for.

This data, drawn from a survey of 2000 UK adults, also demonstrates that the category remains a vital tool for hospitality to increase revenue, amid the confluence of financial pressures the trade faces.

• Read more: Symington expands oenotourism reach with new Porto venue

Also detailed at the conference was that the continuing trend of moderation is not siloed to Gen Z. Over-55s drinking more than 15 units of alcohol a week has dropped from 17% in 2024 to 13% in 2025. Overall, the number of people drinking 15 units or more has halved, from 16% last year to 8% this year.

By far the most common reason for moderating consumption amongst respondents was health concerns, with 70% saying that such considerations influence their out-of-home drinking choices. Financial considerations still rank highly too, being the third most common reason for curbing drinking.

Increased low and no options are socially beneficial too, with 36% of people saying that their social experiences are enhanced by a strong offering and 34% believing the quality of their interactions are improved by it.

Social pressures still exist amongst the general public, with 58% of adults feeling pressure to drink if everyone they are with is, with this figure rising to a stark 80% amongst 18- to 34-year-olds.

At present, 98% of UK venues have at least one alcohol free option (excluding soft drinks), with 96% of these venues offering alcohol free beer. This figure contrasts to the only 47% and 17% of venues offering alcohol-free spirits and wine respectively.

• On-Trade
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• hospitality
• Low Alcohol
• moderation
• non-alcoholic
• low and no
• KAM