Pro-moderation campaign group Club Soda believes there is an opportunity for growth in low-alcohol drinks, though it is currently being masked by alcohol-free sales and a lack of clarity on what exactly constitutes a low-abv serve.
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Ben Branson, the de facto face of the modern low & no movement, has announced the first headline product of a brand-new venture.
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The results for the first ever World Alcohol-Free Awards have been announced, thus placing a new and brighter spotlight on the ever-evolving world of zero alc drinks.
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A major shift in premiumisation trends is about to occur, new analysis from the IWSR has concluded, as millennials and those who enjoyed greater discretionary spend during the pandemic feel the strain of a new period of economic instability and stagnation.
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Premiumisation was an ongoing trend in wines and spirits during the first half of 2022 as consumers leaned into little luxuries, new data has revealed. However, as we teeter on the brink of global recession, it is increasingly clear that consumers are holding back on their drinks purchases – a trend that could be particularly acute in the UK, where both intensifying economic gloom and rising inflation is threatening to ‘derail premiumisation’.
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I wonder if you embraced dry January this year. Apparently quite a few of us went ‘semi-dry,’ which sounds as contradictory as being a little bit pregnant. I always thought such things were all or nothing. Apparently it refers to consciously controlling alcohol consumption by drinking on fewer days, or drinking less when we do, or turning to No and Lo products instead of the full fat options. A booze equivalent of the ‘flexitarian’ approach to food perhaps.
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Smirnoff and Johnnie Walker maker Diageo has launched a new global responsible drinking campaign aimed at urging people to know when to say enough’s enough this Christmas.
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Pernod Ricard has announced that age-restriction labelling will be added to all its bottles three years ahead of schedule.
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The no/low wine category is struggling to meet the benchmark of what wine should taste like, according to new Wine Intelligence research.
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One-third of UK drinkers are consuming less alcohol than they were 12 months ago, according to new research.
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Health food chain Holland & Barrett is taking strides into the alcohol-free sector with a new organic and vegan wine – the first to be available in the UK, according to its producer.
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Tesco shone a spotlight on its growing list of low and no alcohol options at its tasting yesterday, giving further credence to moderation trends.
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Adrian Chiles’ engaging documentary ‘Drinkers like Me’, broadcast on August 27th on BBC2, probably did more to encourage UK consumers to think about how much they are drinking, and why, than any number of initiatives by Drinkaware or the rigid strait jackets imposed by the Portman Group.
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