Subscriber login Close [x]
remember me
You are not logged in.

Club Soda calls for government clarity on low abv drinks

Published:  08 April, 2024

Pro-moderation campaign group Club Soda believes there is an opportunity for growth in low-alcohol drinks, though it is currently being masked by alcohol-free sales and a lack of clarity on what exactly constitutes a low-abv serve.


Seedlip founder launches first product from new Pollen Projects

Published:  15 November, 2023

Ben Branson, the de facto face of the modern low & no movement, has announced the first headline product of a brand-new venture.


Results for inaugural alcohol-free awards revealed

Published:  03 April, 2023

The results for the first ever World Alcohol-Free Awards have been announced, thus placing a new and brighter spotlight on the ever-evolving world of zero alc drinks.


Millennial fallout threatens premiumisation

Published:  13 December, 2022

A major shift in premiumisation trends is about to occur, new analysis from the IWSR has concluded, as millennials and those who enjoyed greater discretionary spend during the pandemic feel the strain of a new period of economic instability and stagnation.


The era of economic moderation is here, as inflation finally bites

Published:  07 December, 2022

Premiumisation was an ongoing trend in wines and spirits during the first half of 2022 as consumers leaned into little luxuries, new data has revealed. However, as we teeter on the brink of global recession, it is increasingly clear that consumers are holding back on their drinks purchases – a trend that could be particularly acute in the UK, where both intensifying economic gloom and rising inflation is threatening to ‘derail premiumisation’.


Jerry Lockspeiser: The dangers of ‘drink washing’ in a declining market

Published:  27 January, 2022

I wonder if you embraced dry January this year. Apparently quite a few of us went ‘semi-dry,’ which sounds as contradictory as being a little bit pregnant. I always thought such things were all or nothing. Apparently it refers to consciously controlling alcohol consumption by drinking on fewer days, or drinking less when we do, or turning to No and Lo products instead of the full fat options. A booze equivalent of the ‘flexitarian’ approach to food perhaps.


Diageo urges drinkers to ‘Know When to Stop’ at Christmas

Published:  19 November, 2021

Smirnoff and Johnnie Walker maker Diageo has launched a new global responsible drinking campaign aimed at urging people to know when to say enough’s enough this Christmas.


Pernod Ricard adds age-restriction labelling three years ahead of time

Published:  17 March, 2021

Pernod Ricard has announced that age-restriction labelling will be added to all its bottles three years ahead of schedule.  


No/low struggles to meet benchmark of ‘what wine should taste like’

Published:  09 March, 2021

The no/low wine category is struggling to meet the benchmark of what wine should taste like, according to new Wine Intelligence research. 


One in three drinkers cutting back on consumption

Published:  15 January, 2020

One-third of UK drinkers are consuming less alcohol than they were 12 months ago, according to new research.


Holland & Barrett launch marks a ‘first’ for the organic alcohol-free sector

Published:  28 May, 2019

Health food chain Holland & Barrett is taking strides into the alcohol-free sector with a new organic and vegan wine – the first to be available in the UK, according to its producer.


Tesco boxes out low and no alcohol for the first time at autumn tasting

Published:  17 October, 2018

Tesco shone a spotlight on its growing list of low and no alcohol options at its tasting yesterday, giving further credence to moderation trends.


Jerry Lockspeiser: Why we should pay attention to Adrian Chiles

Published:  13 September, 2018

Adrian Chiles’ engaging documentary ‘Drinkers like Me’, broadcast on August 27th on BBC2, probably did more to encourage UK consumers to think about how much they are drinking, and why, than any number of initiatives by Drinkaware or the rigid strait jackets imposed by the Portman Group.