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Quarter of UK drinkers embrace 'zebra striping' with alcohol-free options

Published:  07 June, 2024

A new industry report by research consultancy KAM and alcohol-free beer brand Lucky Saint reveals that a quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks during their visits to pubs and bars. The report, titled ‘2024 Low and No: Drinking Differently,’ launched this week, highlighting the UK’s shift towards moderation.


On-trade: Wine needs to be more visible in restaurants

Published:  02 May, 2024

Little coverage is given to the beverage section of a restaurant offer, but there’s potential to make more of it. James Bayley reports on the latest research findings.


Digital influence grows as Brits turn to Google for venue recommendations

Published:  29 April, 2024

In a digital age where choices abound, Brits are increasingly relying on the digital sphere, particularly Google, for recommendations on hospitality venues, reveals insight consultancy, KAM.


Indie shoppers driven by price and sustainability

Published:  06 December, 2023

New research highlights what informs choice for customers of independent specialists. By James Bayley.


KAM and Hallgarten partner for indie survey

Published:  16 October, 2023

Specialist wine importer Hallgarten & Novum Wines has partnered with insights agency KAM to research consumer decision-making at independent specialists. 


Round Table: Low & no

Published:  20 September, 2023

In partnership with Wild Idol and Spirits of Virtue


Low and no: Dry summer

Published:  21 July, 2023

With more people leaning towards moderation when it comes to alcohol, on-trade venues could benefit by improving their low & no options. James Bayley dissects the findings of a new KAM report.


It’s time to break boundaries to solve the staffing crisis

Published:  21 October, 2022

Unemployment levels are at a record low, while the total number of job vacancies in May-June 2022 was 1.3 million, according to the latest figures released by the Office for National Statistics (ONS).


UK among fastest growing no & low markets

Published:  23 August, 2022

The no-alcohol volume sector has been growing exponentially in recent years. If the latest IWSR data is anything to go by, the upward trend shows no signs of slowing, particularly in the UK.


Analysis: Low and no hits the mainstream

Published:  15 August, 2022

Having grown exponentially in recent years, it’s no surprise that the low and no category is evolving at rapid speed, with the latest twist in this 21st-century tale being that it is now moderate drinkers, rather than teetotallers, driving the category. 


It's time for the on-trade to go off-menu

Published:  23 May, 2022

New research from KAM sheds new light on the changing habits of wine drinkers, with younger demographics a catalyst for growth.


Customers are crying out for support when buying wine KAM research finds

Published:  27 April, 2022

New research out this week shows that 1-in-3 customers don’t feel confident ordering wine in pubs, bars and restaurants, with 1-in-9 admitting that they often find the experience intimidating.


Digital strategies and synergies continue to rise in importance as businesses physically reopen

Published:  13 May, 2021

Online services continue to grow in importance, key sources have highlighted this week, as online retail sales continue to strengthen despite physical stores reopening, and as digital strategies and e-booking becomes more important than ever for bars and restaurants re-launching to demob-happy crowds.