A new industry report by research consultancy KAM and alcohol-free beer brand Lucky Saint reveals that a quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks during their visits to pubs and bars. The report, titled ‘2024 Low and No: Drinking Differently,’ launched this week, highlighting the UK’s shift towards moderation.
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Little coverage is given to the beverage section of a restaurant offer, but there’s potential to make more of it. James Bayley reports on the latest research findings.
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In a digital age where choices abound, Brits are increasingly relying on the digital sphere, particularly Google, for recommendations on hospitality venues, reveals insight consultancy, KAM.
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New research highlights what informs choice for customers of independent specialists. By James Bayley.
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Specialist wine importer Hallgarten & Novum Wines has partnered with insights agency KAM to research consumer decision-making at independent specialists.
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In partnership with Wild Idol and Spirits of Virtue
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With more people leaning towards moderation when it comes to alcohol, on-trade venues could benefit by improving their low & no options. James Bayley dissects the findings of a new KAM report.
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Unemployment levels are at a record low, while the total number of job vacancies in May-June 2022 was 1.3 million, according to the latest figures released by the Office for National Statistics (ONS).
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The no-alcohol volume sector has been growing exponentially in recent years. If the latest IWSR data is anything to go by, the upward trend shows no signs of slowing, particularly in the UK.
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Having grown exponentially in recent years, it’s no surprise that the low and no category is evolving at rapid speed, with the latest twist in this 21st-century tale being that it is now moderate drinkers, rather than teetotallers, driving the category.
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New research from KAM sheds new light on the changing habits of wine drinkers, with younger demographics a catalyst for growth.
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New research out this week shows that 1-in-3 customers don’t feel confident ordering wine in pubs, bars and restaurants, with 1-in-9 admitting that they often find the experience intimidating.
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Online services continue to grow in importance, key sources have highlighted this week, as online retail sales continue to strengthen despite physical stores reopening, and as digital strategies and e-booking becomes more important than ever for bars and restaurants re-launching to demob-happy crowds.
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