WSET announces Laurent-Perrier as newest Gold Partner
WSET has announced that independent, family-run Champagne house Laurent-Perrier has become its newest Gold Partner.
The partnership will see the champagne house collaborate with WSET on a number of initiatives over the next three years.
This will include being the headline drinks sponsor at WSET’s flagship Graduation event, which celebrates outstanding student success worldwide.
Commenting on the partnership, Michelle Brampton, CEO of WSET, said: “We’re delighted to welcome Laurent-Perrier to our list of WSET Gold Partners and as the headline drinks sponsor for our annual Graduation ceremony.
“This partnership brings together two organisations with a shared commitment to education, expertise and quality, and supports our wider work to improve access to drinks education worldwide.”
Laurent-Perrier US will also sponsor the WSET Diploma Sparkling Wine Prize, which is awarded to one top-performing student in the Americas.
This winner will receive an exclusive visit to the Laurent-Perrier cellars in Champagne, France, with travel, accommodation and hospitality all provided by Laurent-Perrier US.
That award will be presented at the WSET Graduation at the QEII Centre in London in April 2026.
Adam Guy, UK MD for Laurent-Perrier, added: “We are very happy to partner with WSET as a Gold Partner, aligning Laurent-Perrier with the world’s leading authority in drinks education.
“This partnership reflects our shared values of excellence, expertise and long-term commitment to quality.
“Supporting WSET Graduation in the UK and the Diploma Sparkling Wine Prize in the US allows us to celebrate achievement, invest in future talent and strengthen our connection with the global drinks trade.”
Laurent-Perrier, which also sponsors Harpers’ 50 Best Indies, was founded in 1812, and recognised as an innovator in champagne.
In 2024, Laurent-Perrier was recognised for its approach to quality and environmental responsibility when it became the first champagne house to be awarded a Royal Warrant by King Charles III.
Pictured, L-R: Daniel Brennan, brand director for Laurent-Perrier, Michelle Brampton and Adam Guy.
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