Harpers Wine & Spirit Trade News

Pondering premium low and no

Published: 18 September, 2026

Coined to encourage medical students to look first for common diseases rather than exotic ones, the term ‘If you hear hoofbeats, think horses, not zebras’ has been adopted for much wider use. But in the case of the low & no-alcohol sector, it’s becoming reversed. Not so long ago, if you weren’t drinking, you weren’t one of the horses – you were either ill or the designated driver, as Paul Beavis, former MD for Lanson UK & North America and owner of Wild Idol non-alcoholic wines, puts it.

KAM conference: Venues ignore low and no at their peril

Published: 25 June, 2025

At KAM’s Low & No: Drinking Differently conference yesterday (24 June), data from their latest insights report revealed that 37% of people have left on-trade venues early due to poor low and no options.

Long Read: Is novel foods legislation stifling innovation in the beverage sector?

Published: 04 March, 2022

When the UK left the EU, some – including Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations – hoped novel foods regulations would be overhauled in order to facilitate drinks innovation. Sadly, he says, we are still some way behind.