Australian Vintage unveils premium single-serve wine range
Wine producer Australian Vintage has announced the launch of a new series of premium single-serve wines, named Poco Vino.
The new range, which will be available at Morrison’s, will include a Malbec, Chardonnay, Pinot Grigio, Sauvignon Blanc, Rosé, and Shiraz.
Packaged in 187ml bottles and priced at £3.75, the new wines see Australian Vintage respond to the growing demand for single-serve wines among UK consumers.
Research by Poco Vino themselves revealed that 44% of Brits regularly enjoy just one glass of wine, while 68% admit they would not open a bottle if they did not plan to finish it.
Tom Dusseldorp, CEO of Australian Vintage, comments on the launch: “Poco Vino is made for modern living. Wine is complicated, exclusive, and too serious, so we’ve created a range that puts format and flavour first.
“Not only are the wines high quality, diverse in flavour, and unconventional, but in partnership with Tubes, we’ve crafted a premium, purpose-driven bottle design that’s as mindful as it is practical: less waste, more variety and zero guilt.”
Keywords:
Search
Digital Editions
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95