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Copestick Murray appoints Samantha Cross as I Heart Wines brand manager

Published:  01 October, 2014

Copestick Murray has appointed Samantha Cross as brand manager for its I Heart range of wines, following the departure of Rachel Archer, who moved to Off Piste Wines in June.

Samantha Cross besomes I Heart Wines' brand managerSamantha Cross becomes I Heart Wines' brand manager

Cross has previously worked in marketing agency Bray Leino, and prior to that, Mindshare. She has worked across a range of categories and brands including Unilever, SHS, Heineken and News International.

I heart PInot NoirI heart Pinot Noir

The brand has just added a Pinot Noir to its range, which already comprises 11 varieties in its 75cl portfolio.

Zadou artwork to feature on I heart rangeZadou artwork to feature on I heart range

It is also launching a range of limited edition labels for its Pinot Grigio and Merlot variants, featuring graphics designed by street artist Zabou. The brand will also be giving away signed prints by the artist on social media.

Last week the company announced it will be launching Australian winemaker Lisa McGuigan's eponymous range in the British and Irish markets.

Copestick Murray recently boosted its team with Matthew Johnson, from Halewood International, as national account manager who will work across customers including Direct Wines and Majestic Wines.

Shane Mc Nally came on board from O'Briens in Ireland and is initially working in the national account delivery team. It also took on Jodie Kale from Barlow Doherty to handle design, PR and marketing.

Earlier this year Copestick Murray founder Robin Copestick told it is aiming for its I Heart range to become one of the UK's top 10 wine brands and Mionetto to be the number one Prosecco brand within five years.

With that in mind the firm has scaled up its sales and marketing teams to cope with increasing sales after sparkling wine giant Henkell took a 60% stake in the company last summer. Copestick said the company's sales have doubled each year for the past three years. He predicts a 30% increase in business this year and is looking to further expand its sales team to cope with growth.

Copestick is a guest speaker at the Wine Vision conference which takes place in London in from November 17 to 19. It is organised by Harpers' publisher William Reed Business Media.