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Tech: New age-old problem

Published:  25 September, 2024

Jo Gilbert looks at how the biggest alcohol brands and social media platforms are banding together to tackle the rapidly developing world of online age-assurance systems.

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Bacardi announces new leadership in the UK & Ireland

Published:  30 April, 2024

Bacardi has announced two new major appointments, with Steve Young taking on the newly created role of business unit director for the UK & Ireland, while Amanda Almond becomes MD of northern Europe.

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Martini on track to become certified sustainable

Published:  19 July, 2021

Martini has announced that all its Asti grape suppliers are on track to becoming certified sustainable in 2021.

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First roll out of Absolut’s paper bottle launches in the UK

Published:  25 January, 2021

Pernod Ricard’s flagship vodka brand, Absolut, will be rolling out its prototype “paper” bottle from today (25 January), initially in both the UK and Sweden.

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Bacardi acquires pre-batched cocktails company Tails

Published:  19 November, 2020

Bacardi has acquired pre-batched cocktails company Tails for an undisclosed sum.  

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Brits set to mix up Christmas drink choices

Published:  11 November, 2020

Brits are gearing up to throw out the festive rule book this Christmas with new research showing a shift in festive consumer drinking trends.

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Bacardi debuts biodegradable bottle

Published:  21 October, 2020

Bacardi has unveiled plans to develop the “world’s most eco-friendly spirits bottle” which will biodegrade in 18 months. 

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The drinks community spirit

Published:  27 August, 2020

From care packages for hospitality staff to innovative and creative lockdown collaborations, Chris Losh looks at how those in the industry have reached out to one another 

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Al fresco summer plans expected to skyrocket cocktails-to-go

Published:  15 July, 2020

Canned drinks and grab-and-go cocktails to go are expected to be given a major boost this summer thanks to a new vogue in outdoor drinking.

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Armit supports The Drinks Trust as overall industry coronavirus initiatives gather pace

Published:  07 April, 2020

Armit Wines is the latest in the drinks industry to pledge its support to The Drinks Trust’s coronavirus campaign as overall industry projects across the off- and on-trade continue to gather pace with Brockmans Gin, Bacardi and House of Champagne Henri Giraud also revealing new initiatives.  

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Bacardi launches $3m on-trade support initiative

Published:  24 March, 2020

Bacardi has pledged $3m to support bars and restaurants around the world debilitated by the coronavirus  shutdown.   

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Top tier rum gets a boost with new Bacardi barrel-aged expression

Published:  10 October, 2019

Bacardi is focusing its energy on its premium range with a new barrel-aged golden sipping variant, adding fire to a category that is quickly on the rise.

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Bacardi and Brown-Forman end longstanding UK sales partnership

Published:  01 August, 2019

Bacardi and Brown-Forman are to end their UK collaboration, the companies have revealed.

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Bacardi Legacy Cocktail Competition 2020 opens for UK entries

Published:  21 June, 2019

Entries are now open for the 2020 Bacardi Legacy Cocktail Competition.

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Thailand claims Bacardi Legacy 2019 crown

Published:  16 May, 2019

The 2019 Bacardi Legacy Cocktail Competition has been won by Ronnaporn Kanivichaporn from Bangkok, Thailand.

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Ditch vanilla approach to engage millennials

Published:  11 October, 2018

On-trade operators at Bar Convent were urged to ditch a “vanilla” approach in favour of taking a more political stance with the brands they pour and activities they run.

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Bacardi completes Patrón acquisition

Published:  01 May, 2018

Bacardi has completed the acquisition of premium tequila producer Patrón Spirits International.

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Bacardi goes Back to the Bar

Published:  30 March, 2018

Last month, 5,500 Bacardi employees left their desks and headed to their local haunt for the inaugural Back to the Bar initiative. Jo Gilbert finds out more

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Bacardi marches 5,500 employees ‘Back to the Bar’ for grassroots on-trade initiative

Published:  09 February, 2018

Employees at spirits powerhouse Bacardi left their computers and labs yesterday and headed to their local bars as part of a global initiative to find out what’s driving engagement at the sharp end of the trade.

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Doyle rejoins Bacardi to oversee 'potential' brands and travel retail

Published:  09 November, 2017

Bacardi has made a new appointment in its senior leadership team.

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