Qvevri first non-agricultural product added to Georgian PGI

Published: 30 June, 2021

Qvevri has become the first non-agricultural product to be added to the Georgian State Registry of Protected Geographical Indication (PGI).

This PGI legally establishes Georgia as the place of origin of qvevri, as well as codifies their shapes, capacities, raw materials and production methods.

The Georgian State Register of Protected PGI aligns with the EU classification system. Similar to the French system, the PGI designation is akin to a VDP (Vin de Pays) classification.

Now under PGI regulation, only raw materials obtained in Georgia shall be used for the production of qvevri.

"Georgia is the archaeologically proven birthplace of wine, and Georgians have made wine in qvevri continuously for 8,000 years, so awarding the PGI was a natural decision … as wines made in qvevri are overwhelmingly made following ancient practices,” said Mindia Davitadze, chairman of the National Intellectual Property Center of Georgia.

Qvevri are large clay vessels – often 1,000 or more litres – which are buried up to their necks to keep temperatures constant during fermentation and aging.

In the traditional method, winemakers ferment the juice and skins together and the skin contact turns what would otherwise be white wines into amber (also referred to as orange) wines with tannins.

Winemakers use qvevri to ferment red grapes as well as white grapes. The qvevri are also used to age and store wines.

The qvevri PGI should further increase demand for Georgian wine overall, as well as raise its value and facilitate global promotion of Georgian wine, said Levan Davitashvili, Minister of Environmental Protection and Agriculture.

"With the rising popularity of amber and natural wines, the demand for qvevri wine is on the rise in Georgia and internationally.

“For example, over the last five years, qvevri wine exports to the US grew an average of over 34%. Now, we even see wines made in qvevri being made there, as well as in Italy, Slovenia and many other countries,” he said.

Qvevri are made by hand by Georgia's master potters. In 2013, the United Nations added qvevri winemaking to the UNESCO list documenting humanity's intangible cultural heritage.

Georgian wine exports to the UK continued to rise in the last year, albeit from a small platform, trebling in volume and exceeding £754,000 in value in the year to November 2020.