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Invivo appoints Benchmark Drinks distributor of Graham Norton brand

Published:  23 May, 2018

Invivo has appointed Benchmark Drinks to manage distribution of the Graham Norton wine brand.

Taking place with immediate effect, the deal will see newly formed Benchmark Drinks - led by ex-Accolade Wines CEO Paul Schaafsma, take on distribution of the brand across the UK and Ireland.

Invivo was enthusiastic about the opportunities in the market on the back of the brand’s “fantastic growth”, said co-founder Tim Lightbourne.

“We’re looking forward to working with Benchmark and taking the Graham Norton brand to the next level in the UK and Ireland. We would also like thank the work PLB has carried out managing the brand over the past 18 months.”

The Graham Norton brand, which comprises Sauvignon Blanc, Rosé, Shiraz and a soon to be released Prosecco, has rocketed globally from 14,000 bottles in the first vintage to 3 million bottles this year, according to Invivo.

Schaafsma said: “Benchmark Drinks and Invivo have a shared passion for innovation and building market leading brands. Our ambition over the next three years is to continue the exciting and positive momentum of the Graham Norton wines.”