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De Bortoli to launch two new terroir-focused wine ranges

Published:  17 December, 2015

Australian winemaker De Bortoli is to launch two new wine ranges into the UK in January.

Both ranges offer single-varietal wines from cool climate vineyards. They have been created in response to growing consumer demand for wines with provenance.

The Regional Reserve series is targeted at independent and regional wholesalers.

Packaged with classic simplicity, the series comprises regional wines from premium vineyards.

With the exception of the Regional Reserve Shiraz 2014, which is from Heathcote, all the wines are from the Yarra Valley.

At present they include a Chardonnay 2014, a Sauvignon Blanc Semillon 2015, a Cabernet Sauvignon 2012 and a Pinot Noir 2015.

The Palette Series is aimed at the the impulse market, the supermarkets and specialist wine merchants.

At launch it will comprise a the Fresh Reign Pinot Grigio 2014 from the King Valley; the Gumboot Fruit Shiraz 2014 from Heathcote; and the Topsy-Turvy Chardonnay 2013 and Over Yonder Pinot Noir 2015, both of which are from the Yarra Valley.

De Bortoli Regional Reserve series

The range is packaged with contemporary, consumer-friendly designs which incorporate numerous regional and local references on the label.

The Topsy Turvy Chardonnay is so named, for instance, because the Yarra River is known locally as the river that flows upside down because of its muddy colour.

Winemaker Steve Webber said: "Like food, consumers are increasingly inquisitive about where their wine comes from. Australia's climates are so diverse that it is important that people link variety and wine style with a region or place.

"This is what we are trying to do with both of these ranges. Pure and detailed expressions of Chardonnay and Pinot from the Yarra Valley, plump and richly textured Shiraz from Heathcote, gently aromatic Pinot Grigio from the King Valley."

Kim Wilson, commercial director at De Bortoli distributor, North South Wines, said: "The timing is perfect for the UK market, where it is calling out for a brand to lead the charge on awareness of Australian regionality."

Both series will retail at £9.99.