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Tapping into oenotourism

Published:  05 January, 2024

Across the globe wineries are ramping up their investments in tourism experiences. Rupert Millar reports on the value of a still-growing sector.

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Penfolds ‘Luxury & Icon’ wines join La Place

Published:  27 November, 2023

Penfolds has appointed La Place de Bordeaux as an official distributor partner for its ‘Luxury & Icon’ wines across EMEA, effective 30 January 2024.

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Changyu challenges Moët & Chandon for world’s most valuable wine brand

Published:  28 July, 2023

Château Changyu, China’s oldest and largest wine producer, is second only to Moët & Chandon as the world’s most valuable wine brand.

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Top Selection signs distribution deal with Penfolds

Published:  19 June, 2023

Australian wine brand, Penfolds, is aiming to assert its position in the UK’s fine dining scene by partnering with UK importer Top Selection to increase distribution of the brand in high-end restaurants and luxury hotels.

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Penfolds launches first-ever multi-vintage Yattarna in Paris

Published:  17 February, 2023

Penfolds officially unveiled its first-ever multi-vintage Chardonnay in Paris this week during a reception hosted by chief winemaker, Peter Gago. The wine is a blend of five Yattarna vintages and aptly named the Penfolds V. 

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Guy Woodward: Intercontinental blends challenge the sanctity of terroir

Published:  06 September, 2022

Earlier this year, Penfolds announced its ambition to essay “a strategic shift from fine wine brand to global luxury icon”. The brand’s new marketing campaign, it said, encapsulated Penfolds’ “innovative spirit and desire to push the boundaries through self-belief”.

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Penfolds releases its first-ever Bordeaux/Oz blend

Published:  21 July, 2022

Australian wine brand Penfolds has released its first-ever Bordeaux/Australian blend - and the first French wine to be included in its annual collection release.

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Penfolds unveils UK summer pop-up

Published:  29 June, 2022

Aussie wine brand Penfolds is undertaking a whistle-stop tour of the UK's leading festivals this summer, which began with the Isle of Wight Festival earlier this month.

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Penfolds ventures into NFTs with Magill Cellar 3

Published:  23 November, 2021

Penfolds has unveiled a new partnership with digital assets trader BlockBar to sell a barrel of its tiny production Magill Cellar 3 wine for USD $130,000.

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Penfolds releases final wine in ‘g’ series

Published:  01 November, 2021

Penfolds has unveiled a new wine blended from five vintages of Grange named Penfolds g5.

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Penfolds’ first Cali wine twenty years in the making alongside TWE restructure

Published:  17 February, 2021

Penfolds has released its first ever Californian wine – a move that forms part of a major restructure of parent company Treasury Wine Estates’ (TWE) operating model which aims to rebalance its US operations and focus on new Penfolds launches outside of Australia.

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TWE unveils 'luxury' e-commerce platform

Published:  04 August, 2020

Treasury Wine Estates (TWE) has introduced The Winery Collection, an e-commerce platform, displaying its portfolio of key luxury wines in the UK.

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TWE and Penfolds consider separating

Published:  08 April, 2020

Treasury Wine Estates (TWE) and Penfolds are considering going their separate ways, with the latter set to be split off into a separate company to pursue global expansion into luxury beverages.

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Penfolds Grange set to break auction record

Published:  10 December, 2019

A complete 65-bottle run of Penfold’s Grange is predicted to sell for at least £180,000 when it goes under the hammer this week.

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Penfolds unveils 2019 Collection

Published:  08 August, 2019

Penfolds has today announced the launch of its 2019 Collection. 

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Penfolds launches 2018 collection alongside National Geographic film

Published:  19 October, 2018

It’s been a busy few months for the iconic Australian producer.

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TWE reveals spirits, Champagne and Napa Valley launches for Penfolds

Published:  03 July, 2018

Treasury Wine Estates (TWE) has announced key future launches for its premium Penfolds portfolio including a spirits range, Champagne and wine from the Napa Valley 2018 vintage.

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TWE declares war on Rush Rich and other ‘copycat operators’

Published:  16 February, 2018

Treasury Wine Estates (TWE) is embroiled in yet another legal challenge, this time against a label which it claims intentionally riffs off the look and feel of one of its flagship Australian brands.

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Penfolds reveals 2017 collection

Published:  05 October, 2017

One of Australia’s most famous producers is gearing up to release its 2017 collection, including the 2013 Grange - the 63rd consecutive vintage from the label.

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